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Pennies for poppies

The Story

Every November, the poppies come out. Canadians buy the bright red flowers to wear on their lapels before Remembrance Day and to commemorate the contributions of war veterans. For those unsure of where the poppy money goes, this 1986 CBC-TV news report has the answer: it's for a fund that helps Canadian veterans and their families pay for food, shelter and education. But as reporter Julie Van Dusen points out, a high proportion of funds raised - 42 per cent - is spent on promoting and administering the poppy program. 

Medium: Television
Program: CBC News
Broadcast Date: Nov. 6, 1986
Guest(s): Bill Martin
Reporter: Julie Van Dusen
Duration: 2:42

Did You know?

• As the population of war veterans has aged, the poppy program has shifted its emphasis somewhat since this report aired in 1986. Money collected by individual branches of the Royal Canadian Legion stays in the community, and helps to pay for home-care services, long-term care and medical equipment for war veterans in need.

  • Canada is not the only country with a poppy program. Veterans' associations in the United Kingdom, Australia and New Zealand also sell them as fundraisers. However, in New Zealand poppies are worn in conjunction with ANZAC day, April 25, which commemorates a First World War battle at Gallipoli in Turkey in 1915.

• According to the Royal Canadian Legion, the appropriate period for wearing a poppy is from the last Friday of October to midnight on Nov. 11.




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