Marketplace: It's a small-car world
Shoddy products and shady businesses: these were the enemies of CBC-TV's Marketplace, a half-hour program that stood up for the Canadian consumer. Beginning in 1972, Stompin' Tom Connors sang the theme as hosts Joan Watson and George Finstad presented a lively parade of product tests, safety alerts and money advice. CBC Digital Archives presents full episodes from 1974 and 1975, a period when Marketplace regularly drew over 1.7 million weekly viewers.
• In 1977 a leaked memo revealed that in 1971 Ford had done a cost-benefit analysis to decide whether to spend $11 per Pinto to remedy the problem. It concluded that it would be less costly to settle lawsuits resulting from deaths and injuries caused by the flaw than to fix it.
• The Pinto was manufactured in St. Thomas, Ont., and in California. Because Ontario had stricter standards for mitigating the damage from rear-end collisions, a 1977 exposé in Mother Jones magazine suggested Pintos made in Ontario were safer.
• Under pressure by the National Highway Traffic Safety Administration, Ford recalled 1.5 million Pintos in 1978.
Broadcast Date: April 21, 1974
Guest(s): Bob Knoll, John Leadbetter, Eric Richard, Art Symes
Host: George Finstad, Joan Watson
Reporter: Ken Bagnell
Last updated: April 15, 2013
Page consulted on October 20, 2014
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