CBC Digital Archives

Wakeboarding in Calabogie

They burst on the scene in the 1990s — brash, risky new sports and older activities done with a high-octane twist. Snowboarding, skateboarding, BMX riding, wakeboarding and similar pursuits became infused with a counterculture credo of making up rules and pushing the limits. But soon big business came courting the outlaw athletes. CBC Archives looks back at the recreation revolution and how savvy marketers helped push the extreme into the mainstream.

media clip
People spend as much time airborne as they do on the lake at Wakefest 2002.
Medium: Television
Program: Canada Now
Broadcast Date: July 12, 2002
Guest(s): Jeremy Barnett, Mike Clarke
Reporter: Stephanie Matteis
Duration: 1:54

Last updated: May 29, 2013

Page consulted on November 18, 2014

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