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Generation X: The nexus consumer

It wasn't supposed to be like this. Young people born from the early 1960s to late 1970s believed that the future was theirs. As baby boomers aged, employment and prosperity would be passed along. Instead, "Generation Xers" complained that they were propelled into a changing, recession-driven workplace that offered little but "McJobs." They became the first post-war generation to be worse off than their parents, left with reduced expectations and downsized hope for the future.

The authors of "Chips and Pop" discuss the attractive market potential of a generation that loathes marketing.
Medium: Television
Program: Pamela Wallin
Broadcast Date: Oct. 19, 1998
Guest(s): Robert Barnard, Dave Cosgrave, Jennifer Welsh
Host: Pamela Wallin
Duration: 5:53

Last updated: January 14, 2013

Page consulted on April 2, 2013

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