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A very icy fundraiser

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"It must be awfully cold in there," says CBC's Michael Enright. He's talking to Al Petersen, an Edmonton man who has encased himself in an ice block for 48 hours to raise funds for the city's poor. It is indeed cold, admits Petersen. And because he wants to draw awareness to the plight of the cold and hungry, he hasn't eaten anything since he started his icy endeavour yesterday. Still, Petersen sounds remarkably cheerful as he speaks to Enright from his block of ice.
• The winter holiday season is an important time for fundraising. A 2006 Visa Canada survey showed that Canadians expected to donate an average of $183 to charity during the holidays. (According to an unrelated 2006 CBC News story, the average total personal contribution for the whole year was $400, meaning between a third and a half of a person's yearly donations would likely be given during the holidays.) Of those surveyed, 73 per cent said they would donate items to local food banks and 69 per cent would give money to charities. • By contrast, the same Visa Canada survey showed Canadians would spend an average of $930 on holiday gifts for friends and family in 2006.

Medium: Radio
Program: As It Happens
Broadcast Date: Dec. 11, 1992
Guest(s): Al Petersen
Host: Alan Maitland
Interviewer: Michael Enright
Duration: 4:31

Last updated: March 28, 2012

Page consulted on September 10, 2014

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