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Brits catch Trudeau bug

In 1968, a swinger ran for prime minister. Canadians had never before seen anyone like Pierre Elliott Trudeau in the House of Commons. He brought youthfulness and a promise of change. He also brought a Mercedes-Benz. Women and men were mesmerized by him. But Trudeau's appeal extended beyond Parliament. He became a political pop star, attracting admirers whose dedication rivaled that of Beatles fans. Canada called it Trudeaumania, a phenomenon that lasted until his marriage in 1971.

media clip
The PM is stalked by media during visit to London.

Medium: Radio
Program: Matinee
Broadcast Date: Jan. 13, 1969
Guest(s): Eva Rittingshausen, Pierre Trudeau
Host: Pat Patterson, Ed Reid
Reporter: Barbara Cruickshank
Duration: 13:50

Last updated: September 2, 2014

Page consulted on September 2, 2014

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