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A Trudeau cheer

In 1968, a swinger ran for prime minister. Canadians had never before seen anyone like Pierre Elliott Trudeau in the House of Commons. He brought youthfulness and a promise of change. He also brought a Mercedes-Benz. Women and men were mesmerized by him. But Trudeau's appeal extended beyond Parliament. He became a political pop star, attracting admirers whose dedication rivaled that of Beatles fans. Canada called it Trudeaumania, a phenomenon that lasted until his marriage in 1971.

media clip
As part of his election campaign in June 1970, Prime Minister Pierre Elliott Trudeau tours southwestern Ontario in a helicopter. The three-day tour, which has drawn thousands, comes to an end with a picnic in Strathroy, a small town 240 kilometres west of Toronto. Wearing a striped suit jacket with a rose in the lapel, Trudeau spends two hours mingling with the crowd, signing autographs and riding a mini-motorcycle. High school cheerleaders wait anxiously to perform their "Trudeau cheer."
• Trudeau's Liberals won the June 25 election, taking 155 of the 264 seats.
• He became Canada's third prime minister of French descent, holding office from 1968 to 1979 and again from 1980 to 1984.
• Trudeau said he looked forward to moving into 24 Sussex Drive, the official prime ministerial residence, because it seemed like a good place to throw parties.
• His motto, "Reason over passion," displayed on a Joyce Weiland quilt, hung at 24 Sussex Drive.
Medium: Television
Program: Weekend
Broadcast Date: June 21, 1970
Host: Lloyd Robertson
Reporter: Ken Mason
Duration: 1:44

Last updated: January 16, 2012

Page consulted on November 18, 2014

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