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Campaign ads sell competing visions of Quebec

Do you want "a new agreement with the rest of Canada, based on the equality of nations"? That was the heart of the question placed before the people of Quebec in the May 20, 1980 referendum. René Lévesque's Parti Québécois was asking Quebecers for a mandate to negotiate "sovereignty-association", an idea that inflamed federalists and separatists alike. CBC Archives looks back at the vote that divided a province and changed a nation.

Yes and No sides spend $800,000 each to woo the undecided.
Medium: Television
Program: The National
Broadcast Date: April 21, 1980
Guest(s): Raymond Bachand, Jacques De Sault
Host: Knowlton Nash
Reporter: Mark Phillips
Duration: 3:15
Campaign ads: Oui Committee, Non Committee; Government of Canada

Last updated: September 4, 2013

Page consulted on December 6, 2013

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