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Getting Physical: Canada's Fitness Movement
In the 1970s, Canadians went from couch potatoes to super jocks. Well, not quite. But at least during that decade they did start to get up and get fit. It was thanks to nagging TV ads, the example of an active prime minister and embarrassment compared to some very robust Swedes. But the nagging hasn't been entirely successful. Thirty years later the average Canadian is still overweight and spends more time on the sofa than at the gym.