A challenge from Lee Iacocca
Since 1925, the Chrysler Corporation has been a titan in the world auto industry; one of the three largest manufacturers in North America and producer of iconic machines like the Jeep, the Barracuda, the K-car and the minivan. Like any company in any industry, Chrysler has seen its share of good times and bad. But as a multi-billion dollar company with tens of thousands of employees, those ups and downs have major ramifications for the North American economy. On May 1, 2009 the auto giant filed for bankruptcy protection. The CBC Digital Archives offers a brief look back at some of the troubles and triumphs of the automotive juggernaut.
Program: As It Happens
Broadcast Date: Jan. 12, 1992
Guest(s): Lee Iacocca
Host: Michael Enright
Last updated: February 9, 2012
Page consulted on September 10, 2014
All Clips from this Topic
After five weeks of an unprecedented Canadian-only job action the UAW ...
Autoworkers in a retooled Windsor plant applaud Chrysler's best hope f...
In 1984, "good times are back" for Chrysler and the cities that depend...
The fiery Chrysler chairman pushes the U.S. government to resist Japan...
In 1998 the two automakers pull off the biggest industrial merger in h...
Chrysler Canada obtains $210 million in loan guarantees.