CBC Digital Archives

New 'Rimroller' helps you roll up the rim

Are the words "Timbit" and "double-double" part of your vocabulary? If the answer is yes, you must be Canadian. Despite the fact that it was bought by an American company in 1995, Tim Hortons seems to have injected itself into the centre of our Canadian identity. Started as a small doughnut shop owned by hockey legend Tim Horton, there are now more than 3,000 Tim Hortons locations. CBC Digital Archives looks at the evolution of Tim’s.

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Tim Hortons's annual "Roll Up the Rim to Win" contest has become a highly anticipated late winter/early spring tradition for countless Canadians. But sometimes it's not easy to roll up that rim without ripping the cup, wrecking your nails, or resorting to using your teeth. That's why Ottawa's Paul Kind has invented the Rimroller: a tiny plastic device that makes the task simple. In this 2007 CBC-TV news clip, we see the Rimroller in action and hear the excited reactions of Tim's coffee fans.
• In 2008 the Rimroller was available for sale at Lee Valley Tools and Zellers stores. At Lee Valley, they cost $2.50 each, or $2 each if you buy five. Lee Valley's website sings the virtues of the device: "Each sale is the business equivalent of applause, and we think Mr. Kind deserves a standing ovation."
  • The annual "Roll Up the Rim to Win" contest began in 1986.

• The contest generally begins in late February or early March, and lasts until the cups run out (which is often in April or May). The prizes for 2008 ranged from big-ticket items like a Toyota Matrix car or a Bayliner Bowrider boat, to small items like a free coffee or doughnut.

Medium: Television
Program: CBC Television News
Broadcast Date: March 8, 2007
Guest(s): Laurie Dickson, Paul Kind
Reporter: Danny Globerman
Duration: 2:42

Last updated: February 23, 2015

Page consulted on February 23, 2015

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