A penchant for Canadian Tire 'money'
Since its origins as a family company in 1922, Canadian Tire has become a national icon and a handyman's addiction. The company showed a year-end profit for over 60 years, but a disastrous foray into the U.S. in the 1980s put the corporation on shaky financial ground. Nasty family bickering also threatened to tear the empire apart. CBC Digital Archives takes a look at Canadian Tire's turbulent years, when loyal customers and innovation paved the road to rebirth.
- more than $100 million in Canadian Tire money is distributed every
- the currency used to be called "cash bonus coupons" but the name change
began in 1995 in response to its popular use by the store's customers;
- Canadian Tire money is printed using the same process as legal tender
including the latest anti-counterfeiting technology;
- travelling Canadians have apparently successfully passed off the coupons as
actual Canadian currency when bartering internationally
Broadcast Date: May 4, 1993
Guest(s): Mike Hollingshead
Host: Tina Srebotnjak
Last updated: May 10, 2013
Page consulted on December 6, 2013
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