CBC Digital Archives

Mad Dog Vachon's beer endorsement creates controversy

Canadians love their beer. And from the time Canada's first brewery opened in the 1600s, the history of our beer industry has been an intoxicating one. Mergers and acquisitions, questions over suitable advertising, debates about the shape of our bottles, and the emergence of microbreweries — these are just a few fascinating topics in Canadian brewing history. So sit back, raise a glass and enjoy as the CBC Archives looks at Canada's beer industry.

A beer commercial featuring the famous wrestler is under fire.
Medium: Television
Program: The National
Broadcast Date: July 9, 1985
Guest(s): Francis Fox, Roger Hebert, Maurice "Mad Dog" Vachon
Reporter: Tom Kennedy
Duration: 2:03

Last updated: May 16, 2013

Page consulted on May 16, 2013

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