CBC Digital Archives

Big names, big bucks

Glitz, glamour and a red carpet that gets longer every year. The Toronto International Film Festival (TIFF) never fails to draw Hollywood heavyweights, stargazers and paparazzi. But for all its star power and industry panache, right from its early days as the Festival of Festivals, it was the films and wildly enthusiastic audiences which made TIFF the most widely attended film festival in the world. CBC Archives looks back at the growth of Toronto's little festival that could.

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Bring thousands of movie stars, industry types and journalists together in one place, and what do they do? Spend! The razzle dazzle of the Toronto International Film Festival means millions of dollars for local restaurants, hotels and businesses. As we see in this CBC-TV clip, the event not only boosts the economy, but also brings the city "the kind of publicity that you cannot buy." 
• In terms of tourist dollars and international profile, only Caribana and Pride Week rival the film festival's impact on Toronto. In 2002, the Strategic Counsel reported that the economic input of the festival amounted to $67 million in new money annually for the Toronto economy.

• In 1994, the Toronto Festival of Festivals officially changed its name to the Toronto International Film Festival (TIFF). Originally named to reflect the goal of presenting the best films shown at established festivals, the new moniker more aptly represented the festival's shift to being a venue of premieres debuting the best of global cinema.
Medium: Television
Program: CBC Evening News
Broadcast Date: Sept. 7, 1995
Guest(s): Richard Chassie, Cathy Leavens, Conrad Lepine, Elsa Reia
Reporter: Mike Wise
Duration: 1:43

Last updated: January 24, 2012

Page consulted on September 10, 2014

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