In the second half of  the show it is "The Language of Persuasion". Terry O'Reilly explains how marketing and advertising have permeated almost every aspect of our lives and had a venti effect on the way we communicate.

But the show begins far from the advertising billboards and screens of a busy metropolis. Julie Berry is a poet and retired elementary school teacher from St.Thomas, Ontario. As a teacher, she was always excited to take her Grade Six students on a special hike.