The Language of Persuasion

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(AP Photo/Elaine Thompson)

Have you ever wondered why word "small" doesn't exist on the Starbucks' menu? Well, size matters in the world of advertising -- and language matters even more.

In the second half of  the show it is "The Language of Persuasion". Terry O'Reilly explains how marketing and advertising have permeated almost every aspect of our lives and had a venti effect on the way we communicate.

But the show begins far from the advertising billboards and screens of a busy metropolis. Julie Berry is a poet and retired elementary school teacher from St.Thomas, Ontario. As a teacher, she was always excited to take her Grade Six students on a special hike.

As you can hear in her documentary, before that hike, many of the children have never seen tadpoles, toads or rare flowers. But Julie's walks weren't solely a lesson in nature; they were also a lesson in the power of poetry.

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Listen to And The Winner Is... episode from Jan 4, 2011  

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