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The specialty middle-man for farmers

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Small farmers across Quebec are finding new ways of marketing their products in the big city.
Specialty items like aphid honey, lychee tomatoes, and ultra-high grade maple syrup are showing up in restaurants in Los Angeles, New York, and Boston.

In some cases, it's not just a new way of doing business for farmers. It's also a new way of growing the food, or making the maple syrup, as the case may be, tailored for a "niche" market. Alex Cruz is one of the founder of SociĆ©te Orignal, a company that finds and markets these products for farmers just like Richard Semmelhack.

Both of them spoke with Sonali Karnick about how they've made this relationship work.

(photo credit: Richard Semmelhack)

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