business: October 2012 Archives

It's almost time to prepare your traditional Christmas fruitcake. For those of you who like fruitcake, that is. It can be a hard sell.

But there's a company in Drummondville that is hoping to change your mind about fruitcake.

They've reinvented the recipe - and they're re-branding it too, with elegant, bright-coloured boxes and names like le distingué, le mémorable and even le prétencieux. The company is called Toque et Tablier and you can find their products in stores across the province.

Pierre Trudel - who's a retired food inspector - is co-owner with his daughter Maryline.

He spoke with Sonali Karnick from the  Drummondville industrial park where he makes his fruitcakes.

(Photo, left, le distingué with chocolate and stout beer; courtesy of Toque et tablier)