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Social media : door-to-door campaigning for savvy politicians

Last week, we spoke with a marketing specialist at Concordia University. Professor Harold Simpkins talked about the election campaign, and how the politicians are managing their images. We also talked about how social media can be a very effective way to get your message across... but only if you know how to use it.

This week, we're going to take a look at how well the major political parties are at using Facebook and Twitter.

Sébastien Fassier is a senior consultant with the PR firm National Public Relations. He specializes in social media strategy and he's been following the campaign closely online.

He spoke with Elizabeth Robertson about how things are shaping up online in this election.

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