Mikael Colville-Andersen, founder of Cycle Chic
This week Montreal joined the Cycle Chic movement.
It's a worldwide committment to bicycle riding in the city - in style and free of sports gear.
Mikael Colville-Andersen is the founder of the movement in Denmark.
He's also a journalist, film director and photographer.
It was one of his photographs that actually set in motion the Cycle Chic movement - they call it The Photo That Launched A Million Bicycles.
(Image, above - a Cycle Chic sticker.)