Why Super Bowl ads often eclipse the game

The Super Bowl is one of the biggest sporting events of the year in the United States, and it's always the biggest TV event.

That's why companies spend millions of dollars on commercial spots during the game, and millions of dollars producing memorable ads.

Airplay's pop culture expert Kim Linekin has tracked the trend, and has a sneak peak at some of the ads that will grab eyeballs during this year's game.