CBC North - Photo By Lena Autut

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Battling the new evil: Big Soda

Soft drink manufacturers learned a lot of lessons watching the tobacco industry battle bad public relations, and they're applying what they learned.

Coca-Cola and PepsiCo are trying to get in front of the PR war by sponsoring various social responsibility campaigns in an effort to convince people pop isn't so bad, and according to a new study, those efforts are working.

Mark Gottlieb is the executive director of the Public Health Advocacy Institute at Boston's Northeastern University. Click on the link below to hear him speak with Dave.

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