How to get corporations to save the world
Consumers have a lot of power, perhaps more than they realize, even enough power to force massive corporations to change the way they do business.
That's the idea behind the book Consumer Republic: Using Brands To Get What You Want. Make Corporations Behave. And Maybe Even Save The World.
The book recently won a national business book award for author Bruce Philp.
Click on the link below to hear him speak with Dave.