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Go ahead, make my day science columnist

There are movie lines that somehow just stick in your brain, long after the context of the scene or even the plot of the movie fades from memory.

The people who create advertising or political slogans would love to find out why certain words and phrases last, so they've hired some scientists to try and find out.

Click on the link below to hear Airplay's science columnist Michael Bhardwaj tell Dave about the research.

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Click on the link below if you would like to take the test yourself.

http://memo.clr3.com/.

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