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Season 4: "Looking For the Admen in Madmen"

Airs on Radio One: 
Saturday 26 June, 2010 10am
Monday  28, 2010 11:30am

The Emmy-winning TV series "Mad Men" is all the rage right now. The writing is remarkable, the Madison Avenue characters riveting, and it has been praised as being true to the early 60s period it depicts. As with any show that begins to work its way into pop culture, it is slowly becoming regarded as an accurate record of the advertising business.

But is it?

Join Terry O'Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.

Listen to this episode as streaming audio (runs 27:30)

Madmen.jpg

Season 4: "More Remarkable Brands"

Airs on Radio One: 
Saturday 12 June, 2010 10am
Monday 14 June, 2010 11:30am

Brands aren't just products on shelves.  Brands are people, and places, and events, and moments in time: anything that leaves a distinct emotional impression.  This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick. One is the only 'A' list celebrity to survive the entire television age.  One is an unforgettable era.  Another is a cultural icon.  And one may be the world's most spectacular piece of real estate. Terry explains the magic of these mighty brands, and what makes them unforgettable.

Listen to this episode as streaming audio (runs 27:30)

Season 4: "Categories"

Airs on Radio One: Saturday 5 June, 2010 10am Monday 7 June 2010 11:30am

Originally Aired on Radio One: Saturday 13 February, 2010 10am Monday 15 February 2010 11:30am

All ads are not alike. Not when you consider the ad 'categories' they come from. This week, Terry O'Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language. He'll show how vastly different the tourism category is from, say, no-for-profit or sports marketing. He'll show how ad categories can be big, small, fascinating, and, in at least one case, downright mysterious.
Listen to this episode as streaming audio (runs 27:30)

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Season 4: "Opportunism"

Airs on Radio One:
Saturday 29 May, 2010 10am
Monday 31 May, 2010 11:30am

Terry O'Reilly is fond of noting, "there's an opportunity hiding in everything." This week he explores the way advertisers seize opportunities. He'll explain why Nike chose to launch its latest Tiger Woods ad just as the golfer was drawing worldwide headlines during his return to the Masters; how a car brand turned a viral video into a marketing opportunity, and even how NASA manages to sneak a little brand building into the launching of its rockets.

Listen to this episode as streaming audio (runs 27:30)

In this episode you hear how the viral video campaign by Blendtec founder Tom Dickson found some highly topical fodder for his blender. He's known for blending stuff. Golf balls. Lightbulbs. A German-English dictionary. All to dramatically - and humorously - demonstrate the power of his blenders. Check out what he blended in this recent ad and the incredible reaction.



They got such intense reactions to this ad, that they launched the "Will It Blend? - Free iPad Giveaway." They are giving away either an iPad, or it's "ashes," to appeal to both the lovers and the haters of the iPad that they heard from.

Also on this week's episode, Terry's take on how Tiger Woods- and Nike- returned to public view after Mr. Wood's storied personal misadventures. Judging by your response to the piece Terry wrote for the Ottawa Citizen about it, and on our Age of Persuasion Facebook page, it's clear that a great many people are interested to hear that!

What do you think about opportunistic advertising like this?

Season 4: "Negative Advertising"

Season 4: "Negative Advertising"
Airs on Radio One:
Saturday 22 May, 2010 10am
Monday 24 May, 2010 11:30am

Attack ads have become the staple of political campaigns.  Now negative advertising is gaining in popularity throughout the ad business.  But do negative ads work?  This week, Terry O'Reilly explores the attraction- and danger- of ads that take shots at rivals. He shows how some great campaigns are negative without seeming negative.  And he'll recall some notable negative campaigns that backfired.

Listen to this episode as streaming audio (runs 27:30)

On this week's show you hear some of the best examples of this kind of advertising. To whet your appetite, here are some ads Terry talks about on this week's show.

During the cola wars of the 1980's, the two big soft drinks brands played hardball, while the world watched. Coke pursued its traditional, blue skies, apple pie, feel-good demographic. Pepsi went after youth.
Here's an award-winning 1984 spot directed by Joe Pytka.



Same war, different campaign. Terry explains why this ad featuring MC Hammer was banned in Japan and what Pepsi had to change in the spot to have it air in the U.K.



What do you think of negative advertising?

Season 4: "Slogans"

Airs on Radio One:
Saturday 15 May, 2010 10am
Monday 17 May, 2010 11:30am

Originally aired:
Saturday 6 February, 2010 10am
Monday 8 February 2010 11:30am

The word slogan- (which by the way, is a word ad people never, ever use) derives from the Gaelic "slaugh gairn", meaning "cry of the host," or "battle cry." Slogans were once an advertising staple- the brief, pithy line that embodies a brand and its promise- from "A Little Dab'll Do Ya" to "Trust your Car to the Man Who Wears the Star," to- dare we say- "Canada Lives Here." But nowadays, as Terry O'Reilly explains, the slogan is dying out, as major brands turn from words to sentiments, emotions and icons.

Listen to this episode as streaming audio (runs 27:30)

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Season 4: "Persuasion Fail"

Airs on Radio One:
Saturday 8 May, 2010 10am
Monday 10 May 2010 11:30am

Originally aired:
Saturday 30 January, 2010 10am
Monday 1 February 2010 11:30am

Search the words "Commercial Fail" on YouTube, and you quickly learn that advertising mishaps are funny, bizarre, and prolific. This week, Terry O'Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry. From Burger King's disastrous "Where's Herb", to a lesser-known, and spectacularly unsuccessful margarine commercial featuring- yes- Eleanor Roosevelt.

Listen to this episode as streaming audio (runs 27:30)

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Season 4: "Profiles in (Marketing) Courage"

Airs on Radio One:
Saturday 1 May, 2010 10am
Monday 3 May, 2010 11:30am

It's not the sort of courage that makes headlines or history books: this week Terry O'Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route. He'll tell the story of brands that swam against the prevailing current, including some who used their ads to help break social barriers. And he'll profile a fast-food giant that sunk millions into a campaign to tell people how bad its product was. 

Listen to this episode as streaming audio (runs 27:30)

Season 4: "Where Power Resides"

Airs on Radio One:
Saturday 24 April, 2010 10am
Monday 26 April, 2010 11:30am

It's a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O'Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he'll show you the chain of command within the ad business itself.

Listen to this episode as streaming audio (runs 27:30)

Season 4: "Privacy"

Saturday 10 April, 2010 10am
Monday 12 April 2010 11:30am

Advertising is only meaningful if it's pitching something you're interested in. But advertisers can't know what you're interested in without learning something about you.  That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents. He'll also take you on a tour down a data mine, to show how savvy marketers use customer information to improve customer service- and their bottom line.

Listen to this episode as streaming audio (runs 27:30)

Season 4: "Oddballs: Singular Campaigns"

Airs on Radio One: Saturday 3 April, 2010 10am Monday 5 April 2010 11:30am Just as there are oddballs in sports, the arts, and certainly in politics- there is no shortage of oddball campaigns in advertising. This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards. What they do was change the way people think about ads. Terry will tell the story of the controversial Benneton campaign of the 80's and 90's, and pay tribute to an ad giant who change the way the world thinks... about prunes.

Listen to this episode as streaming audio (runs 27:30)

Season 4: "Buzz"

Aired on Radio One:
Saturday 27 March, 2010 10am
Monday 29 March, 2010 11:30am
Originally aired 9 January, 2010

Just as positive buzz can launch a brand into the stratosphere- negative buzz can sink it lower than whale doo-doo.  This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands.  He'll chronicle the rise and fall of TV as a source of buzz, and how it has given way to the new kingmakers of marketing- online communities. He'll also explore the ancient art of the "shill"- and how it's finding new life on the Internet.  

Listen to this episode as streaming audio (runs 27:30)

Season 4: "Context"

Airs on Radio One: Saturday 20 March, 2010 10am Monday 22 March 2010 11:30am A great ad can become a bad one when it's out of context. Witness the billboard raising awareness of childhood obesity placed beside another for a fast-food giant. This week, Terry explores the importance of context in the craft of persuasion. He'll show how great ad writers play with context to create memorable messages. He'll explain why advertisers have come to relate to consumers in the context of a servant/master relationship, and how consumers punish marketers who stray bound those boundaries.

Listen to this episode as streaming audio (runs 27:30)

Season 4: "All Things Being Equal: Parity Products"

Airs on Radio One:
Saturday 13 March, 2010 10am
Monday 15 March 2010 11:30am

Suppose you're a marketer trying to sell a product with few or no discernible differences from rival brands. In advertising, that's where the rubber hits the road. This week Terry explores "parity" products: "low-interest" products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You'll meet the ad pioneer who perfected "parity" marketing, and turned a failed toothpaste into one of the world's mightiest brands.


Listen to this episode as streaming audio (runs 27:30)

Season 4: "Being There: Selling Experiences"

Airs on Radio One:
Saturday 27 February, 2010 10am
Monday 1 March 2010 11:30am

When is an airline not an airline? Or a bottle of pop more than a packaged good on a shelf? When it's an experience. This week Terry O'Reilly examines the new trend towards 'experiential' marketing- where consumers do more than buy a brand- they engage it. And he traces "modern" retail experiences (Starbucks, for instance- where attitude, atmosphere, sounds & smells combine to create a social experience) all the way back to department store pioneers Timothy Eaton and John Wanamaker.

Listen to this episode as streaming audio (runs 27:30)

Season 4: "Are People Idiots?"

Airs on Radio One:
Saturday 20 February, 2010 10am
Monday 22 February 2010 11:30am


Ad giant David Ogilvy once wrote "the consumer is not a moron: she is your wife!" A few years earlier, Journalist H.L. Menchen wrote: "No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people." Who's right? This week, Terry O'Reilly explains why "lowest common denominator" advertising is bad business- and why it remains agonizingly popular.

Listen to this episode as streaming audio (runs 27:30)

Season 4: "Heroes & Villains"

Airs on Radio One:
Saturday 23 January, 2010 10am
Monday 25 January 2010 11:30am

Just as Lex Luthor makes Superman more heroic, and Moriarty makes Holmes more brilliant, heroes are defined by the villains they face. In marketing- a brand is often defined by the problem it solves- or the rival brand it's up against. This week Terry O'Reilly shows how strong villains, problems, obstacles and rivals play a vital role in building up a 'hero' brand. And he'll explain how comparison ads can turn rival 'hero' brands into villains.

Listen to this episode as streaming audio (runs 27:30)

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Season 4: "Pitchmen"

Airs on Radio One:
Saturday 16 January, 2010 10am
Monday 18 January 2010 11:30am

Maybe it's the DNA. Or too much caffeine at a young age. What is that special gift that enables great pitchmen to part us from our money? And what is that part of us that wants to be pitched? Hold on to your wallet: this week Terry O'Reilly looks at the natural born pitchmen- from the travelling medicine shows of the early 20th Century, to the late-great Billy Mays. He'll explain what separates the true pitchmen- such as Vince "Slap-Chop" Shlomi, from high-octane celebrity spokespeople, such as Priceline's William Shatner. And he'll chronicle the pitchman's ouster from prime time broadcast to the low-rent districts of shopping channels and infomercials.

Listen online streaming audio (runs 27:00)

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Season 4: "Marketing the Unpleasant"

Aired on Radio One: Saturday 2 January, 2010 10am
Monday 4 January 2010 11:30am

They are the ads that make everyone squirm- consumers, media, and especially ad copywriters; ads for the funeral industry, laxatives, incontinence pads, and the queen mother of unpleasant ad briefs- feminine hygiene products. Terry O'Reilly kicks off the 4th season of The Age of Persuasion with an insider's look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart's recent decision to sell caskets and urns online.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "The Myths of Persuasion"

Broadcast Dates: September 5, 2009
Original Broadcast Dates: Monday 4 May 2009 11:30 am, Saturday, 9 May 2009 4:30 pm

In a society whose only real knowledge of the ad business ranges from Darren Stephens in Bewitched to Don Draper in Mad Men, a few misconceptions are bound to crop up. This week, Terry O'Reilly tackles some common myths surrounding the ad business, including the Myth that advertising steers behaviours and trends, the myth that any publicity is good publicity, and the myth that advertising is about spontaneous ideas.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "The Real Deal: Authenticity"

Broadcast Dates: August 29, 2009

The secret to Tiger Woods' success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what's the secret to Tiger Woods as a brand? It's authenticity. This week Terry O'Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is. Terry will even summon the courage to tell of his riveting childhood disillusionment after ordering a family of Sea Monkeys from a comic book.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Big and Small"

Broadcast Dates: August 21, 3009
Original Broadcast Dates: Monday 13 April 2009 11:30 am & Saturday, 18 April 2009 4:30 pm

For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O'Reilly points out, some very small help is on the way. A newer, better, smarter generation of advertisers are finding ways to leverage the 'smallness' of their brand, and still get noticed without hyperbole.


From the classic Volkswagon Campaign
Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Brand Loyalty"

Broadcast Dates: August 15, 2009
Original Broadcast Dates: April 6 and 11, 2009

Brand loyalty is the greatest prize a marketer can earn. Yet nowadays, it's increasingly rare. This week, Terry O'Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that 'gut' feeling that makes people reach for one brand over another, when all else is equal. He'll explain how brands such as Apple and Harley Davidson cultivated vast tribes of loyal followers, and how it is that some brands prompt disloyalty.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Selling God"

Broadcast Date: August 8, 2009

This week Terry O'Reilly marches you boldly where the angels of marketing fear to tread: he looks at the delicate, always-controversial relationship between faith and advertising. He'll look into the controversy surrounding recent bus ads, which read "There Probably Is No God. So Stop Worrying and Enjoy Your Life." And he'll explain why not all people of faith embrace the marketing tactics popular in some of today's churches.

CBC News: Full Story
Interactive: What message would you put on the side of a bus?

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Sun Tzu and the Art of... Persuasion"

Broadcast Date: August 1, 2009

Original Broadcast Date: March 16 & 21, 2009

What does modern advertising and marketing have to do with a 25 hundred-year-old military theorist? Terry O'Reilly is so glad you asked. This week he examines the ancient bamboo scrolls of Sun Tzu- author of The Art of War, and shows how modern marketers- including an upstart vodka and a revolutionary hair colouring brand- have gleaned valuable lessons from Sun Tzu's writings.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Repetition Repetition Repetition"

Broadcast Date July 25 , 2009
Original Broadcast Date March 9 & 14, 2009

Is advertising advertising advertising all about repetition repetition repetition? This week, Terry O'Reilly examines the role 'frequency' plays in ad messages. He'll explain how many times you are meant to see or hear an ad in a given week, and why some campaigns seem to bombard you more than others. He'll also explain how the creative content is what helps some ads run successfully for years, and causes others to wear out their welcome almost immediately.

Listen to this episode as streaming audio (runs 27:30)

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Season 3 Episode 5: "According to Hoyle"

Broadcast dates: July 18, 2009
Original Broadcast dates: Monday 2 February 2009 11:30am and Saturday, 7 February 2009 4:30pm

Are there "rules" for creating great ads? This week, Terry O'Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that... well... mute them. He's show how 'rules' and conventions in ad creative change with time. And he'll share a few ideas he's scribbled in the book over the years, as he explains why- as he's fond of saying- "There are no rules in advertising. Only sins."

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Rethink the Shark"

Broadcast dates: July 11, 2009
Original broadcast dates: Monday 26 January 2009 11:30am & Saturday, 31 January 2009 4:30pm

There's an old marketing axiom: "never try to change people's minds". Yet massive changes in public attitudes happen constantly: attitudes about the role of women, about racial equality, about smoking, using seatbelts, and attitudes about gay/lesbian/bi & transsexual lifestyles. This week Terry O'Reilly examines the role advertising plays when society's attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Nasty is the New Nice"

Broadcast Date: July 4, 2009
Original Broadcast dates: Monday 19 January 2009, Saturday, 24 January 2009

Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O'Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We'll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50's just won't cut it today.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Embracing New Media"

Airs on Radio One:
Monday 15 June 2009 11:30 am
Saturday, 20 June 2009 4:30 pm

When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word "hello" prevailed. As Terry O'Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its 'language' invented. Terry explores ways marketers and advertisers have struggled with each new medium: how early radio was treated as 'print read aloud', and how early TV was 'Radio with pictures'. And he'll show how, only now, marketers are beginning to speak the new 'language' of the Internet.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Urban Legends"

Monday 8 June 2009 11:30 am
Saturday, 13 June 2009 4:30 pm

Bulletin... bulletin... bulletin... this just in... the actor who played "Mikey" in the Life Cereal Ads did not die as result of consuming pop rocks and cola (or from any other cause). Just as not-dead is Jared Fogel, spokesman for Subway restaurants. A tooth will not dissolve when left in Coca Cola overnight. And Pepsi did not have to give a Harrier Jet to a business student who sued them over a "Pepsi Points" TV ad in the 90's. Join Terry O'Reilly around the campfire as he explores Urban Legends surrounding advertising. He'll debunk a few of the howlers, and tell stories of a few that are true.

Listen to this episode as streaming audio (runs 27:30)

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Season 3 Episode: "Entertainment or Nothing"

Airs on Radio One:
Monday 25 May 2009 11:30 am
Saturday, 30 May 2009 4:30 pm

It's no secret that entertaining messages attract audiences. But today, as advertisers, government agencies, business and educators are learning entertainment is fast becoming the only way to reach an audience. Terry O'Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas. He'll explain how that is driving some unlikely players- including the Pope, the Queen, major corporations and government ministries, to such entertainment-skewed media as YouTube.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "The Museum of Persuasion"

Airs on Radio One:
Monday 1 June 2009 11:30 am
Saturday, 6 June 2009 4:30 pm

Anyone remember subtlety in advertising? Or longform ads with irresistible prose? Or the quaint, old-fashioned jingles that were once the mainstay of national advertising. Terry O'Reilly has collected them in a magnificent new Museum of Persuasion. And he's just itchin' to take you on a tour. He'll offer a nostalgic look at ways advertising has reached people in the past, and show how it points to where the craft of persuasion is headed.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Great Canadian Campaigns"

Broadcast date: May 18 & 23, 2009
Originally aired:: March 7, 2009

There's no "Made in Canada" label on ad campaigns: but Terry O'Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories. They're ad campaigns with maple syrup in their veins; how an idea resurrected from a wastebasket put one retail chain on the map; how a campaign that ran on TV just six times is still talked about, nearly four decades later. And how a three-word ad phrase brought a nation to its feet.

Listen to this episode as streaming audio (runs 27:30)

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Season 3 Episode 2: "Recession Marketing"

Broadcast dates: Monday April 20 at 11:30 am and Saturday April 25 at 4:30 pm
Originally Broadcast: Monday 12 & 17 January 2009

Strange things happen in the Age of Persuasion during an economic downturn. As Terry O'Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald's and SPAM, actually thrive. And a few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "A Taste for Blood: Direct Marketing."

Broadcast dates: Monday 23 March 2009 11:30am & Saturday, 28 March 2009 4:30pm (Originally aired 5 January '09)

There's a lot more to Direct Marketing than "ShamWow", and Ginsu knives, and Veg-O-Matics. In this repeat broadcast of this season's premiere, Terry O'Reilly looks at the changing craft of Direct Marketing- and explains why ad giant David Ogilvy called it his "first love and secret weapon". Terry will track the history of Direct Marketing from Eaton's catalogues to "amazing" TV offers to online banner ads.

Listen to this episode as streaming audio (runs 27:30)

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Season 3: "Commandeering Holidays"

Is the meaning of major holidays- from Easter and Passover to Christmas and Ramadan- becoming lost in a sea of holiday marketing? This week Terry O'Reilly explains why advertisers don't dare ignore the opportunities presented by holidays. Just as marketing has come to dominate major Christian holidays, Terry explains how, in a sense, the baton has been passed: it was the church, after all, that commandeered many of its holidays from pagan traditions.

Listen to this episode as streaming audio (runs 27:30)

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Season 3 Episode 7: "Breaking the Contract"

Monday, 16 February 2009 11:30 am and Saturday 21 February 2009 4:30 pm
(Originally aired October 19, 2006)

When Advertisers take our time and attention, shouldn't they give something back? Terry O'Reilly thinks so. This week Terry examines the unwritten "contract" forged between Advertisers and audiences more than 80 years ago. He'll tell the story of ad giant Albert Lasker, who, in the 1920's, pioneered the idea of sponsor-driven broadcasts. You'll discover why an understanding of the contract makes you a better consumer, and why today's advertisers violate the contract at their peril.




Listen to this episode as streaming audio (runs 27:30)


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Season 3 Episode 6: "The Human Face of Persuasion"

Monday, February 9 2009 11:30 am and Saturday 14 February 2009 4:30 pm
(Originally aired November, 2006)

Hooda thunkit: for all their flow charts and profit projections, Marketers are re-discovering the true "secret weapon" of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a "human face" to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand... without saying them.


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Listen to this episode as streaming audio (runs 27:30)

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AOP returns with a new Season: January 5th, 2009

We are very pleased to announce that the new season of The Age of Persuasion debuts on Monday, January 5th, 2009 at 11:30 a.m. Monday episodes will be repeated Saturdays at 4:30 p.m.

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