CBCradio

Season 5: May 2011 Archives

Bookmark and Share

Season Five.
"Ageism In Advertising"

Airs Saturday May 28th and Thursday June 2nd, 2011.

This week, the Age of Persuasion looks at Ageism in Advertising.

For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of gray keeps advertisers away.
Download Flash Player to view this content.


Listen to this episode as streaming audio (runs 26:30)


Subscribe to the podcasts by RSS or by iTunes.

All of the TV commercials and print elements we referred to in the episode, as well as some bonus materials, are below. Enjoy.

Read more »

Bookmark and Share

Season Five.
"The Sound of Persuasion"

Airs Saturday May 21st and Thursday May 26th, 2011.

This week, the Age of Persuasion listens to the sounds of persuasion.

Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the startup sound we hear on our computers everyday.

Each one created specifically to persuade you of something.

Download Flash Player to view this content.


Listen to this episode as streaming audio (runs 26:30)


Subscribe to the podcasts by RSS or by iTunes.

All of the TV commercials and print elements we referred to in the episode, as well as some bonus materials, are below. Enjoy.

Read more »

Bookmark and Share

Season Five.
"Opportunism In Advertising"

Airs Saturday May 14th and Thursday May 19th, 2011.

This week, the Age of Persuasion features an encore broadcast of "Opportunism in Advertising." Every now and then, marketers throw away the playbook, and create campaigns based on surprising opportunities that suddenly appear. Sometimes it's taking advantage of a news story, or a competitor's ad, or a new economic reality - or even the launch of the Space Shuttle.

It takes courage and ingenuity, but when opportunism works, it can put a brand on the map.

Download Flash Player to view this content.


Listen to this episode as streaming audio (runs 26:30)


Subscribe to the podcasts by RSS or by iTunes.

All of the TV commercials and print elements we referred to in the episode, as well as some bonus materials, are below. Enjoy.

Read more »