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Past Episodes: June 2011 Archives

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Season Five.
"Ask Terry Again"

Airs Saturday June 25th and Thursday June 30th, 2011.

It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.

Join us for some surprising answers.

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Listen to this episode as streaming audio (runs 26:30)

RSS or by iTunes.

All of the TV commercials and print elements we referred to in the episode, as well as some bonus materials, are below. Enjoy.



Read more »

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Season Five.
"Diversity in Advertising"

Airs Saturday June 18th and Thursday June 23rd, 2011.

This week, The Age of Persuasion looks at Diversity in Advertising. We'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground.

It's a story that parallels the fight for equality, and how advertising played a critical role in civil rights.

Download Flash Player to view this content.


Listen to this episode as streaming audio (runs 26:30)

RSS or by iTunes.

All of the TV commercials and print elements we referred to in the episode, as well as some bonus materials, are below. Enjoy.


Read more »

Bookmark and Share

Season Five.
"Terry's Book Club"

Airs Saturday June 11th and Thursday June 16th, 2011.

This week, the Age of Persuasion invites you to our Book Club. I'll be telling stories from my favourite advertising books, and I'll examine the incredible lessons within their pages that have served me well over my entire career. By the way, a few of those books aren't even about advertising. In fact, one is a book about science, and another is about theatre actors.

But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing.

And everyday life, I may add.

Hope you'll join us.

Download Flash Player to view this content.


Listen to this episode as streaming audio (runs 26:30)

RSS or by iTunes.

All of the TV commercials and print elements we referred to in the episode, as well as some bonus materials, are below. Enjoy.


Read more »