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Past Episodes: March 2011 Archives

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Season Five.
"Mad Women: The Great Women of Advertising"

Airs Saturday March 26th and Thursday March 31st, 2011

This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We'll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the "I Love New York" campaign, as well as some of the top ad women of today.

Move over Mad Men, it's time to honour the Mad Women.

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Season Five. "Burn The Boats: Brands That Risked and Won."

Airs Saturday, March 12th and Thursday, March 17th, 2011.

This week, The Age of Persuasion looks at the concept of "Risk." We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards - including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, a CEO who made a decision that was so unpopular even his board of directors bet against him, and the remarkable story of a entrepreneur who risked everything to start a company, then risked a gamble in Vegas to save it.

They are the true warriors who "burned the boats" so there was no turning back - and then made history.

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