Past Episodes: April 2010 Archives

Thursday April 29, 2010

Season 4: "Profiles in (Marketing) Courage"

Airs on Radio One:
Saturday 1 May, 2010 10am
Monday 3 May, 2010 11:30am

It's not the sort of courage that makes headlines or history books: this week Terry O'Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route. He'll tell the story of brands that swam against the prevailing current, including some who used their ads to help break social barriers. And he'll profile a fast-food giant that sunk millions into a campaign to tell people how bad its product was. 

Listen to this episode as streaming audio (runs 27:30)

Categories: Past Episodes

 

Friday April 23, 2010

Season 4: "Where Power Resides"

Airs on Radio One:
Saturday 24 April, 2010 10am
Monday 26 April, 2010 11:30am

It's a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O'Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he'll show you the chain of command within the ad business itself.

Listen to this episode as streaming audio (runs 27:30)

Categories: Past Episodes

 

Friday April 23, 2010

Season 4: "Privacy"

Saturday 10 April, 2010 10am
Monday 12 April 2010 11:30am

Advertising is only meaningful if it's pitching something you're interested in. But advertisers can't know what you're interested in without learning something about you.  That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents. He'll also take you on a tour down a data mine, to show how savvy marketers use customer information to improve customer service- and their bottom line.

Listen to this episode as streaming audio (runs 27:30)

Categories: Past Episodes

 

• June 2011
  • Sat., 25 – Season Five.
    "Ask Terry Again"
     
  • Sat., 18 – Season Five.
    "Diversity in Advertising"
     
  • Sat., 11 – Season Five.
    "Terry's Book Club"
     
  • Sun., 5 – Season Five.
    "Slogans"
     
• May 2011
  • Sat., 28 – Season Five.
    "Ageism In Advertising"
     
  • Sat., 21 – Season Five.
    "The Sound of Persuasion"
     
  • Fri., 13 – Season Five.
    "Opportunism In Advertising"
     
  • Fri., 6 – Season Five.
    "Genericide: When a Brand Name Becomes Generic"
     
• April 2011
  • Sat., 30 – Season Five.
    "The Happy Homemaker: How Advertising Invented The Housewife (Part Two)"
     
  • Sat., 2 – Season Five.
    "Dynamic Duos: The Famous Partnerships in Advertising"
     
• March 2011
  • Sat., 26 – Season Five.
    "Mad Women: The Great Women of Advertising"
     
  • Sat., 12 – Season Five. "Burn The Boats: Brands That Risked and Won."
     
• February 2011
  • Sat., 19 – Season 5: Marketing the Unpleasant
     
  • Sat., 12 – Season 5: Even More Remarkable Brands.
     
  • Sat., 5 – Season 5: Marketing Pioneers
     
• January 2011
  • Sat., 29 – Season 5: Caution: Speed Bumps. The Magical Ingredient in Marketing.
     
  • Sat., 22 – Season 5: Candid Commercials: Real People in Advertising
     
  • Sat., 15 – Season 5: Luxury Advertising
     
  • Sat., 8 – Season 5: It's Not Easy Being Green: Green Marketing
     
• July 2010
  • Sat., 10 –
     
• June 2010
  • Mon., 21 – Season 4: "Looking For the Admen in Madmen"
     
  • Fri., 11 – Season 4: "Ask Terry Some More" episode & Live Chat
     
  • Mon., 7 – Season 4: "More Remarkable Brands"
     
  • Tue., 1 – Season 4: "Categories"
         Old 5
• May 2010
  • Tue., 25 – Season 4: "Opportunism"
     
  • Tue., 18 – Season 4: "Negative Advertising"
     
  • Thu., 13 – Season 4: "Slogans"
         Old 16
  • Thu., 6 – Season 4: "Persuasion Fail"
         Old 16
• April 2010
  • Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
     
  • Fri., 23 – Season 4: "Where Power Resides"
     
  • Fri., 23 – Season 4: "Privacy"
     
  • Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
     
• March 2010
  • Mon., 29 – Season 4: "Buzz"
     
  • Mon., 22 – Season 4: "Context"
     
  • Mon., 15 – Season 4: "All Things Being Equal: Parity Products"
     
• February 2010
  • Fri., 26 – Season 4: "Being There: Selling Experiences"
     
  • Wed., 24 – Season 4: "Are People Idiots?"
     
• January 2010
  • Thu., 21 – Season 4: "Heroes & Villains"
         Old 9
  • Wed., 13 – Season 4: "Pitchmen"
         Old 11
  • Mon., 4 – Season 4: "Marketing the Unpleasant"
         Old 21
• September 2009
  • Fri., 4 – Season 3: "The Myths of Persuasion"
         Old 11
• August 2009
  • Fri., 28 – Season 3: "The Real Deal: Authenticity"
         Old 13
  • Fri., 21 – Season 3: "Big and Small"
         Old 8
  • Fri., 14 – Season 3: "Brand Loyalty"
         Old 29
  • Fri., 7 – Season 3: "Selling God"
         Old 21
• July 2009
  • Wed., 29 – Season 3: "Sun Tzu and the Art of... Persuasion"
         Old 13
  • Fri., 24 – Season 3: "Repetition Repetition Repetition"
         Old 17
  • Fri., 17 – Season 3 Episode 5: "According to Hoyle"
         Old 8
  • Tue., 7 – Season 3: "Rethink the Shark"
         Old 8
  • Sun., 5 – Season 3: "Nasty is the New Nice"
         Old 22
• June 2009
  • Sat., 20 – Season 3 "Ask Terry"
         Old 15
  • Mon., 15 – Season 3: "Embracing New Media"
         Old 5
  • Sat., 6 – Season 3: "Urban Legends"
         Old 8
• May 2009
  • Sat., 23 – Season 3 Episode: "Entertainment or Nothing"
         Old 5
  • Sat., 23 – Season 3: "The Museum of Persuasion"
         Old 11
  • Sat., 16 – Season 3: "Great Canadian Campaigns"
         Old 22
  • Sat., 9 – Season 3: Episode "Marketing the Invisible"
         Old 11
• April 2009
  • Mon., 20 – Season 3 Episode 2: "Recession Marketing"
         Old 7
• March 2009
  • Sun., 22 – Season 3: "A Taste for Blood: Direct Marketing."
         Old 14
• February 2009
  • Sat., 21 – Season 3: "Commandeering Holidays"
         Old 14
  • Sat., 14 – Season 3 Episode 7: "Breaking the Contract"
         Old 8
  • Sat., 7 – Season 3 Episode 6: "The Human Face of Persuasion"
         Old 5
• December 2008
  • Sun., 28 – AOP returns with a new Season: January 5th, 2009
         Old 48
  • Sat., 27 – Everything I Need to Know About Life I Learned from Agency Pitches
         Old 19
  • Thu., 18 – Branding the News
         Old 28
  • Thu., 11 – Old Media, New Media, Borrowed Media, Blue Media
         Old 2
  • Wed., 3 – The Sport of Persuasion
         Old 4
• November 2008
  • Wed., 26 – "There's Never a Marques of Queensbury Around When You Need One"
         Old 53
  • Wed., 19 – "Do This Or Die"
         Old 4
  • Wed., 12 – The Future of Persuasion
         Old 10
  • Fri., 7 – The Wall of Cynicism
         Old 4
• October 2008
  • Tue., 28 – "It's the Insight, Stupid"
         Old 16
  • Tue., 21 – Award in Edgewise
         Old 10
  • Wed., 8 – Frontiers and Boundaries
         Old 5
  • Mon., 6 – Guerrillas in Our Midst
         Old 10
• September 2008
  • Mon., 29 – By Any Other Name
         Old 7
  • Mon., 22 – "The Youtube Revolution"
         Old 5
  • Mon., 8 – A Sense of Persuasion
         Old 3
• June 2008
  • Thu., 19 – Season Finale - Six Remarkable Brands
         Old 10
  • Thu., 12 – Persuasion in the Niches
         Old 15
  • Thu., 5 – Advertising as the New Sugar Daddy
         Old 5
• May 2008
  • Thu., 22 – "Selling War"
         Old 10
  • Thu., 15 – The Myth of Mass Marketing
         Old 8
  • Thu., 8 – Emotion
         Old 13
• April 2008
  • Fri., 25 – In Defence of Advertising
         Old 12
  • Thu., 17 – The Strategy of Persuasion
         Old 8
  • Thu., 10 – Crowd Control
         Old 11
• March 2008
  • Thu., 27 – Advertisers as Censors
         Old 8
  • Thu., 20 – Royal Jelly
         Old 15
  • Thu., 13 – The Trouble with Big
         Old 13
  • Thu., 6 – Reviving the Brand
         Old 9
• February 2008
  • Thu., 28 – 23 things I'd Like to Change About Advertising
         Old 20
  • Mon., 25 – Leaving Your Mark
         Old 14