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Past Episodes: February 2010 Archives

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Season 4: "Being There: Selling Experiences"

Airs on Radio One:
Saturday 27 February, 2010 10am
Monday 1 March 2010 11:30am

When is an airline not an airline? Or a bottle of pop more than a packaged good on a shelf? When it's an experience. This week Terry O'Reilly examines the new trend towards 'experiential' marketing- where consumers do more than buy a brand- they engage it. And he traces "modern" retail experiences (Starbucks, for instance- where attitude, atmosphere, sounds & smells combine to create a social experience) all the way back to department store pioneers Timothy Eaton and John Wanamaker.

Listen to this episode as streaming audio (runs 27:30)

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Season 4: "Are People Idiots?"

Airs on Radio One:
Saturday 20 February, 2010 10am
Monday 22 February 2010 11:30am


Ad giant David Ogilvy once wrote "the consumer is not a moron: she is your wife!" A few years earlier, Journalist H.L. Menchen wrote: "No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people." Who's right? This week, Terry O'Reilly explains why "lowest common denominator" advertising is bad business- and why it remains agonizingly popular.

Listen to this episode as streaming audio (runs 27:30)

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