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Past Episodes: January 2010 Archives

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Season 4: "Heroes & Villains"

Airs on Radio One:
Saturday 23 January, 2010 10am
Monday 25 January 2010 11:30am

Just as Lex Luthor makes Superman more heroic, and Moriarty makes Holmes more brilliant, heroes are defined by the villains they face. In marketing- a brand is often defined by the problem it solves- or the rival brand it's up against. This week Terry O'Reilly shows how strong villains, problems, obstacles and rivals play a vital role in building up a 'hero' brand. And he'll explain how comparison ads can turn rival 'hero' brands into villains.

Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 9

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Season 4: "Pitchmen"

Airs on Radio One:
Saturday 16 January, 2010 10am
Monday 18 January 2010 11:30am

Maybe it's the DNA. Or too much caffeine at a young age. What is that special gift that enables great pitchmen to part us from our money? And what is that part of us that wants to be pitched? Hold on to your wallet: this week Terry O'Reilly looks at the natural born pitchmen- from the travelling medicine shows of the early 20th Century, to the late-great Billy Mays. He'll explain what separates the true pitchmen- such as Vince "Slap-Chop" Shlomi, from high-octane celebrity spokespeople, such as Priceline's William Shatner. And he'll chronicle the pitchman's ouster from prime time broadcast to the low-rent districts of shopping channels and infomercials.

Listen online streaming audio (runs 27:00)

  |  Comments From Old The Age of Persuasion Site 11

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Season 4: "Marketing the Unpleasant"

Aired on Radio One: Saturday 2 January, 2010 10am
Monday 4 January 2010 11:30am

They are the ads that make everyone squirm- consumers, media, and especially ad copywriters; ads for the funeral industry, laxatives, incontinence pads, and the queen mother of unpleasant ad briefs- feminine hygiene products. Terry O'Reilly kicks off the 4th season of The Age of Persuasion with an insider's look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart's recent decision to sell caskets and urns online.

Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 21