Past Episodes: July 2009 Archives
Wednesday July 29, 2009
Season 3: "Sun Tzu and the Art of... Persuasion"
Broadcast Date: August 1, 2009
Original Broadcast Date: March 16 & 21, 2009
What does modern advertising and marketing have to do with a 25 hundred-year-old military theorist? Terry O'Reilly is so glad you asked. This week he examines the ancient bamboo scrolls of Sun Tzu- author of The Art of War, and shows how modern marketers- including an upstart vodka and a revolutionary hair colouring brand- have gleaned valuable lessons from Sun Tzu's writings.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 13
Friday July 24, 2009
Season 3: "Repetition Repetition Repetition"
Broadcast Date July 25 , 2009
Original Broadcast Date March 9 & 14, 2009
Is advertising advertising advertising all about repetition repetition repetition? This week, Terry O'Reilly examines the role 'frequency' plays in ad messages. He'll explain how many times you are meant to see or hear an ad in a given week, and why some campaigns seem to bombard you more than others. He'll also explain how the creative content is what helps some ads run successfully for years, and causes others to wear out their welcome almost immediately.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 17
Friday July 17, 2009
Season 3 Episode 5: "According to Hoyle"
Broadcast dates: July 18, 2009 Original Broadcast dates: Monday 2 February 2009 11:30am and Saturday, 7 February 2009 4:30pm
Are there "rules" for creating great ads? This week, Terry O'Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that... well... mute them. He's show how 'rules' and conventions in ad creative change with time. And he'll share a few ideas he's scribbled in the book over the years, as he explains why- as he's fond of saying- "There are no rules in advertising. Only sins."
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 8
- June 2011
- Sat., 25 – Season Five.
"Ask Terry Again" - Sat., 18 – Season Five.
"Diversity in Advertising" - Sat., 11 – Season Five.
"Terry's Book Club" - Sun., 5 – Season Five.
"Slogans"
- May 2011
- Sat., 28 – Season Five.
"Ageism In Advertising" - Sat., 21 – Season Five.
"The Sound of Persuasion" - Fri., 13 – Season Five.
"Opportunism In Advertising"
- April 2011
- March 2011
- February 2011
- Sat., 19 – Season 5: Marketing the Unpleasant
- Sat., 12 – Season 5: Even More Remarkable Brands.
- Sat., 5 – Season 5: Marketing Pioneers
- January 2011
- Sat., 15 – Season 5: Luxury Advertising
- July 2010
- June 2010
- Mon., 21 – Season 4: "Looking For the Admen in Madmen"
- Mon., 7 – Season 4: "More Remarkable Brands"
- Tue., 1 – Season 4: "Categories"    Old 5
- May 2010
- Tue., 25 – Season 4: "Opportunism"
- Tue., 18 – Season 4: "Negative Advertising"
- Thu., 13 – Season 4: "Slogans"    Old 16
- Thu., 6 – Season 4: "Persuasion Fail"    Old 16
- April 2010
- Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
- Fri., 23 – Season 4: "Where Power Resides"
- Fri., 23 – Season 4: "Privacy"
- Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
- March 2010
- Mon., 29 – Season 4: "Buzz"
- Mon., 22 – Season 4: "Context"
- February 2010
- Fri., 26 – Season 4: "Being There: Selling Experiences"
- Wed., 24 – Season 4: "Are People Idiots?"
- January 2010
- Thu., 21 – Season 4: "Heroes & Villains"    Old 9
- Wed., 13 – Season 4: "Pitchmen"    Old 11
- Mon., 4 – Season 4: "Marketing the Unpleasant"    Old 21
- September 2009
- Fri., 4 – Season 3: "The Myths of Persuasion"    Old 11
- August 2009
- Fri., 28 – Season 3: "The Real Deal: Authenticity"    Old 13
- Fri., 21 – Season 3: "Big and Small"    Old 8
- Fri., 14 – Season 3: "Brand Loyalty"    Old 29
- Fri., 7 – Season 3: "Selling God"    Old 21
- July 2009
-     Old 13
- Fri., 24 – Season 3: "Repetition Repetition Repetition"    Old 17
- Fri., 17 – Season 3 Episode 5: "According to Hoyle"    Old 8
- Tue., 7 – Season 3: "Rethink the Shark"    Old 8
- Sun., 5 – Season 3: "Nasty is the New Nice"    Old 22
- June 2009
- Sat., 20 – Season 3 "Ask Terry"    Old 15
- Mon., 15 – Season 3: "Embracing New Media"    Old 5
- Sat., 6 – Season 3: "Urban Legends"    Old 8
- May 2009
- Sat., 23 – Season 3 Episode: "Entertainment or Nothing"    Old 5
- Sat., 23 – Season 3: "The Museum of Persuasion"    Old 11
- Sat., 16 – Season 3: "Great Canadian Campaigns"    Old 22
-     Old 11
- April 2009
- Mon., 20 – Season 3 Episode 2: "Recession Marketing"    Old 7
- March 2009
-     Old 14
- February 2009
- Sat., 21 – Season 3: "Commandeering Holidays"    Old 14
- Sat., 14 – Season 3 Episode 7: "Breaking the Contract"    Old 8
-     Old 5
- December 2008
-     Old 48
-     Old 19
- Thu., 18 – Branding the News    Old 28
-     Old 2
- Wed., 3 – The Sport of Persuasion    Old 4
- November 2008
-     Old 53
- Wed., 19 – "Do This Or Die"    Old 4
- Wed., 12 – The Future of Persuasion    Old 10
- Fri., 7 – The Wall of Cynicism    Old 4
- October 2008
- Tue., 28 – "It's the Insight, Stupid"    Old 16
- Tue., 21 – Award in Edgewise    Old 10
- Wed., 8 – Frontiers and Boundaries    Old 5
- Mon., 6 – Guerrillas in Our Midst    Old 10
- September 2008
- Mon., 29 – By Any Other Name    Old 7
- Mon., 22 – "The Youtube Revolution"    Old 5
- Mon., 8 – A Sense of Persuasion    Old 3
- June 2008
- Thu., 19 – Season Finale - Six Remarkable Brands    Old 10
- Thu., 12 – Persuasion in the Niches    Old 15
- Thu., 5 – Advertising as the New Sugar Daddy    Old 5
- May 2008
- Thu., 22 – "Selling War"    Old 10
- Thu., 15 – The Myth of Mass Marketing    Old 8
- Thu., 8 – Emotion    Old 13
- April 2008
- Fri., 25 – In Defence of Advertising    Old 12
- Thu., 17 – The Strategy of Persuasion    Old 8
- Thu., 10 – Crowd Control    Old 11
- March 2008
- Thu., 27 – Advertisers as Censors    Old 8
- Thu., 20 – Royal Jelly    Old 15
- Thu., 13 – The Trouble with Big    Old 13
- Thu., 6 – Reviving the Brand    Old 9
- February 2008
-     Old 20
- Mon., 25 – Leaving Your Mark    Old 14
Air Times
| Network | Times |
|---|---|
| Radio One | n/a. See Under the Influence |
| Sirius 137 | n/a |
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Broadcast in the US by WBEZ Saturdays at 6:30 a.m. |
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