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Past Episodes: June 2009 Archives

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Season 3 "Ask Terry"

Broadcast dates: Monday 22 June 2009 11:30 am
Saturday, 27 June 2009 4:30 pm

The 'ol Age of Persuasion mailbag has been packed a little too full lately. So this week- in the season finale- Terry O'Reilly dedicates an entire show to answering your questions about advertising and marketing. How do you pitch your great ad idea to a major brand? Will product placement replace conventional advertising? What's an eco-friendly way of removing carpenter bees from the back deck? Okay, Terry has some of the answers. At least he'll take his best swing at your pitches, this week on The Age of Persuasion.

Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 15

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Season 3: "Embracing New Media"

Airs on Radio One:
Monday 15 June 2009 11:30 am
Saturday, 20 June 2009 4:30 pm

When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word "hello" prevailed. As Terry O'Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its 'language' invented. Terry explores ways marketers and advertisers have struggled with each new medium: how early radio was treated as 'print read aloud', and how early TV was 'Radio with pictures'. And he'll show how, only now, marketers are beginning to speak the new 'language' of the Internet.

Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 5

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Season 3: "Urban Legends"

Monday 8 June 2009 11:30 am
Saturday, 13 June 2009 4:30 pm

Bulletin... bulletin... bulletin... this just in... the actor who played "Mikey" in the Life Cereal Ads did not die as result of consuming pop rocks and cola (or from any other cause). Just as not-dead is Jared Fogel, spokesman for Subway restaurants. A tooth will not dissolve when left in Coca Cola overnight. And Pepsi did not have to give a Harrier Jet to a business student who sued them over a "Pepsi Points" TV ad in the 90's. Join Terry O'Reilly around the campfire as he explores Urban Legends surrounding advertising. He'll debunk a few of the howlers, and tell stories of a few that are true.

Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 8