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Season 3 Episode: "Entertainment or Nothing"

Airs on Radio One:
Monday 25 May 2009 11:30 am
Saturday, 30 May 2009 4:30 pm

It's no secret that entertaining messages attract audiences. But today, as advertisers, government agencies, business and educators are learning entertainment is fast becoming the only way to reach an audience. Terry O'Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas. He'll explain how that is driving some unlikely players- including the Pope, the Queen, major corporations and government ministries, to such entertainment-skewed media as YouTube.

Listen to this episode as streaming audio (runs 27:30)

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Previous Comments (5)

Love the show. Ha, ha I was laughing out loud when the " Koala Springs" part came on.

sophie, May 24, 2009 8:28 PM

Thank you for this fantastic radio show. I hope that you will do many many more episodes...

Sandra Brassard, May 25, 2009 11:27 AM

Hi Terry et al at Pirate Radio,

At 7:10 into Urban Legends you refer to "HRH" Queen Elizabeth's web site. Isn't "HRM" (majesty vs highness) correct?

Keep up the good work, you reign on radio.

Stephen Hobson, May 30, 2009 3:07 PM

I love your show. I usually try to make sure that I'm driving around around 4:30 or so on Saturdays so I can hear it. Thanks, T'OR.

Fernando, May 31, 2009 3:50 AM

We love this show more than ever. Thanks for all the years of finding a reason to tune into the radio:) I recommend this show to everyone, even my dad listens and he hates the CBC. I hope the CBC renews it for many seasons to come. I like to buy the audio CD's and the women at the CBC gift shop and I always have a nice time chatting about the program. This show is really the best thing since bread came sliced:)

Holly and Brett, June 3, 2009 3:40 AM
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