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Past Episodes: May 2009 Archives

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Season 3 Episode: "Entertainment or Nothing"

Airs on Radio One:
Monday 25 May 2009 11:30 am
Saturday, 30 May 2009 4:30 pm

It's no secret that entertaining messages attract audiences. But today, as advertisers, government agencies, business and educators are learning entertainment is fast becoming the only way to reach an audience. Terry O'Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas. He'll explain how that is driving some unlikely players- including the Pope, the Queen, major corporations and government ministries, to such entertainment-skewed media as YouTube.

Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 5

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Season 3: "The Museum of Persuasion"

Airs on Radio One:
Monday 1 June 2009 11:30 am
Saturday, 6 June 2009 4:30 pm

Anyone remember subtlety in advertising? Or longform ads with irresistible prose? Or the quaint, old-fashioned jingles that were once the mainstay of national advertising. Terry O'Reilly has collected them in a magnificent new Museum of Persuasion. And he's just itchin' to take you on a tour. He'll offer a nostalgic look at ways advertising has reached people in the past, and show how it points to where the craft of persuasion is headed.

Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 11

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Season 3: "Great Canadian Campaigns"

Broadcast date: May 18 & 23, 2009
Originally aired:: March 7, 2009

There's no "Made in Canada" label on ad campaigns: but Terry O'Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories. They're ad campaigns with maple syrup in their veins; how an idea resurrected from a wastebasket put one retail chain on the map; how a campaign that ran on TV just six times is still talked about, nearly four decades later. And how a three-word ad phrase brought a nation to its feet.

Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 22