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Past Episodes: February 2009 Archives

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Season 3: "Commandeering Holidays"

Is the meaning of major holidays- from Easter and Passover to Christmas and Ramadan- becoming lost in a sea of holiday marketing? This week Terry O'Reilly explains why advertisers don't dare ignore the opportunities presented by holidays. Just as marketing has come to dominate major Christian holidays, Terry explains how, in a sense, the baton has been passed: it was the church, after all, that commandeered many of its holidays from pagan traditions.

Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 14

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Season 3 Episode 7: "Breaking the Contract"

Monday, 16 February 2009 11:30 am and Saturday 21 February 2009 4:30 pm
(Originally aired October 19, 2006)

When Advertisers take our time and attention, shouldn't they give something back? Terry O'Reilly thinks so. This week Terry examines the unwritten "contract" forged between Advertisers and audiences more than 80 years ago. He'll tell the story of ad giant Albert Lasker, who, in the 1920's, pioneered the idea of sponsor-driven broadcasts. You'll discover why an understanding of the contract makes you a better consumer, and why today's advertisers violate the contract at their peril.




Listen to this episode as streaming audio (runs 27:30)


  |  Comments From Old The Age of Persuasion Site 8

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Season 3 Episode 6: "The Human Face of Persuasion"

Monday, February 9 2009 11:30 am and Saturday 14 February 2009 4:30 pm
(Originally aired November, 2006)

Hooda thunkit: for all their flow charts and profit projections, Marketers are re-discovering the true "secret weapon" of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a "human face" to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand... without saying them.


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Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 5