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The Wall of Cynicism

Broadcast Date: Broadcast Date November 6, 2008 (Originally Aired May 31, 2007)

According to one survey, six per cent of North Americans believe the moon landings were faked.

Given that degree of pervasive cynicism, it's not surprising that it's hard to convince people that your brand of laxative, athletic footwear or luxury sedan is worth buying.

This week, on The Age of Persuasion, Terry O'Reilly traces the erosion of people's trust in advertising, media, and institutions - from the early Snake Oil salesmen to Orson Welles' infamous "War of the Worlds" broadcast - the 1938 radio drama that caused a real-life panic.
Terry also explores some of the ways today's marketers try to break through that distrust.

Listen to this episode as streaming audio (runs 27:30)


Previous Comments (4)

War of the Worlds was broadcast in 1938 not 1937. I thought the Age of Persuasion was perfect. You break my heart.

Dean Rossmo, July 22, 2008 8:05 PM

Hi Dean:

It breaks out heart that we break your heart: you're absolutely right.

This one's my bad, not Terry's: a lousy typo, if you must know.

Be assured that, except that he's a Bruins fan, Terry remains perfect.

Mike Tennant, July 23, 2008 12:24 PM

Very insightful show!

Can I interest you in any K-Tel products?

jimmy2dogs, July 26, 2008 3:20 PM

Thankyou very much, this topic is great.

iann, August 20, 2008 1:12 AM
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