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Past Episodes: October 2008 Archives

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"It's the Insight, Stupid"

Brodcast Date: October 30, 2008. (Originally Broadcast in April, 2007)

Bill Clinton's electoral victory of 1992 owed much to a four word phrase created by advisor James Carville: "It's the economy, stupid". It wasn't an idea, or a slogan, but an insight. Join Terry O'Reilly as shows why an insight is at the heart of modern persuasion, and how insights fuel great ideas, art, and inventions.


Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 16

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Award in Edgewise

Broadcast Date: Oct 23, 2008 (Originally aired April 26, 2007)

Try Googling the phrase "Award-Winning". Go on; we'll wait. See? 71 million hits. Join Terry O'Reilly - wait- the "award winning" Terry O'Reilly - as he explores the persuasive power of those two little words in our culture. He'll play- yes- award-winning ads, and examine the self-congratulatory side of our culture.



Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 10

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Frontiers and Boundaries

Broadcast Date: October 9 2008 (Originally aired in April of 2007)

It's no surprise that a lot of today's Ads would never have aired in our parent's time. But guess what? Many Ads from the past would never be tolerated today. This week Terry O'Reilly explains how Advertising is a kind of time capsule: reflecting the tastes and tolerances of a given time. And how quickly those tolerances can change.


Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 5