Advertising as the New Sugar Daddy
Broadcast Date: June 7, 2008
When money runs short- more and more people are turning to advertising to pay the bills. Charities, artists, athletes, even governments and school boards are turning to "corporate partners" - offering advertising exposure in exchange for much-needed money. This week Terry O'Reilly explains how Advertisers became the "sugar daddies" of the 21st Century- and traces "sponsorship" back through the centuries.
Categories: Past Episodes
Previous Comments (5)
Because I work Saturdays I can't listen to the the age of persuasion. I rely on the podcasts, time the legal system caught up with the times or maybe because of govn;t funding the cbc is too sensitive to unlikley legal action; I could not help notice that other midia are still podcasting. whatever the reason; instead of trmapling on the freedom of the media, lets get these podcasts back on the air. Thanks, NickNick Riedl, June 8, 2008 3:21 PM
Waiting with baited breath for the streaming audio.... Love the show!!!wader, June 9, 2008 12:52 PM
i'm Adel from Montreal ..
you are so a nice man .. kisses
i think your such nice man kissesjoey117, March 5, 2009 11:47 AM
terry, you are so a nice man. kisses!rond, September 24, 2009 12:02 PM