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Past Episodes: June 2008 Archives

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Season Finale - Six Remarkable Brands

Broadcast Date: June 21, 2008

All the things that capture your eye- and you imagination- in the world around you have one thing in common: they're all brands. In the Age of Persuasion season finale, Terry O'Reilly examines six remarkable brands- and not just 'brands' in the consumer sense. Among them: a media icon, an athlete, a rock & roll band, a toy, a city, and a 500-kilogram land mammal. He'll explain the brand strength behind each, and explore what makes them remarkable. By studying them, Terry explains how this can deepen our understanding of how, and why, people prioritize some things over others.

Listen to this episode as streaming audio (runs 27:30)

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Persuasion in the Niches

Broadcast Date: June 14, 2008

Times 'wuz that the goal of any marketer was to sell "big" brands to the widest possible audience. This week, Terry O'Reilly explains how the days of "one size fits all" brands are vanishing; replaced by specifically targeted "niche" brands. He'll trace this trend to the growth of "specialty" media; Gay/Lesbian/Bi radio stations, for instance, provide a platform for a new generation of "niche" marketers. He'll also show how many of the mighty mainstream brands- such as the Model T- even the iPod- began as "niche" products.


Listen to this episode as streaming audio (runs 27:30)

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Advertising as the New Sugar Daddy

Broadcast Date: June 7, 2008

When money runs short- more and more people are turning to advertising to pay the bills. Charities, artists, athletes, even governments and school boards are turning to "corporate partners" - offering advertising exposure in exchange for much-needed money. This week Terry O'Reilly explains how Advertisers became the "sugar daddies" of the 21st Century- and traces "sponsorship" back through the centuries.



Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 5