Past Episodes: April 2008 Archives
Friday April 25, 2008
In Defence of Advertising
Broadcast date: Saturday April 26, 2008
This week, Terry O'Reilly tugs on Superman's cape, he spits in the wind; more recently he was seen inquiring as to the whereabouts of the Lone Ranger. In this surly frame of mind, Terry makes the case of the defence of advertising in modern culture. By the magic of radio, he'll show you what the world would be like... if advertising had never been born. Then he'll take you on a tour, and show you why an ad-free world might not be the cultural paradise some might imagine.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 12
Thursday April 17, 2008
The Strategy of Persuasion
Broadcast Date: Saturday April 19, 2008
How did General Isaac Brock and the great chief Tecumseh capture Fort Detroit in 1812- though outnumbered nearly two-to-one? The same way today's brands nestle themselves in your brain: strategy. This week, Terry O'Reilly examines one of the most vital- and least understood- facets of the world's $600 billion marketing industry.
He'll explain the strategy that changed the fortunes of the Paris Metro, how the strategy of changing one word ignited one of the continent's fastest-growing industries; and he'll explain why "second place" in your mind can be the best place for some brands to reside.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 8
Thursday April 10, 2008
Crowd Control
Broadcast Date: April 12, 2008
This week, Terry O'Reilly explores the evolving relationship between marketers and audiences, and how modern media have made audiences the product, and advertisers the buyer. While all art craves an audience: in the age of persuasion, ad-driven media exist for the purpose of procuring an audience, and delivering it to advertisers. Terry examines the business of audience research, and explains how studies of "demographics" and "psychographics", are giving way to a new classification: social "tribes".
Listen to this episode as streaming audio (runs 27:30)
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 11
- June 2011
- Sat., 25 – Season Five.
"Ask Terry Again" - Sat., 18 – Season Five.
"Diversity in Advertising" - Sat., 11 – Season Five.
"Terry's Book Club" - Sun., 5 – Season Five.
"Slogans"
- May 2011
- Sat., 28 – Season Five.
"Ageism In Advertising" - Sat., 21 – Season Five.
"The Sound of Persuasion" - Fri., 13 – Season Five.
"Opportunism In Advertising"
- April 2011
- March 2011
- February 2011
- Sat., 19 – Season 5: Marketing the Unpleasant
- Sat., 12 – Season 5: Even More Remarkable Brands.
- Sat., 5 – Season 5: Marketing Pioneers
- January 2011
- Sat., 15 – Season 5: Luxury Advertising
- July 2010
- June 2010
- Mon., 21 – Season 4: "Looking For the Admen in Madmen"
- Mon., 7 – Season 4: "More Remarkable Brands"
- Tue., 1 – Season 4: "Categories"
- May 2010
- Tue., 25 – Season 4: "Opportunism"
- Tue., 18 – Season 4: "Negative Advertising"
- Thu., 13 – Season 4: "Slogans"
- Thu., 6 – Season 4: "Persuasion Fail"
- April 2010
- Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
- Fri., 23 – Season 4: "Where Power Resides"
- Fri., 23 – Season 4: "Privacy"
- Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
- March 2010
- Mon., 29 – Season 4: "Buzz"
- Mon., 22 – Season 4: "Context"
- February 2010
- Fri., 26 – Season 4: "Being There: Selling Experiences"
- Wed., 24 – Season 4: "Are People Idiots?"
- January 2010
- Thu., 21 – Season 4: "Heroes & Villains"
- Wed., 13 – Season 4: "Pitchmen"
- Mon., 4 – Season 4: "Marketing the Unpleasant"
- September 2009
- Fri., 4 – Season 3: "The Myths of Persuasion"
- August 2009
- Fri., 28 – Season 3: "The Real Deal: Authenticity"
- Fri., 21 – Season 3: "Big and Small"
- Fri., 14 – Season 3: "Brand Loyalty"
- Fri., 7 – Season 3: "Selling God"
- July 2009
- Fri., 24 – Season 3: "Repetition Repetition Repetition"
- Fri., 17 – Season 3 Episode 5: "According to Hoyle"
- Tue., 7 – Season 3: "Rethink the Shark"
- Sun., 5 – Season 3: "Nasty is the New Nice"
- June 2009
- Sat., 20 – Season 3 "Ask Terry"
- Mon., 15 – Season 3: "Embracing New Media"
- Sat., 6 – Season 3: "Urban Legends"
- May 2009
- Sat., 23 – Season 3 Episode: "Entertainment or Nothing"
- Sat., 23 – Season 3: "The Museum of Persuasion"
- Sat., 16 – Season 3: "Great Canadian Campaigns"
- April 2009
- Mon., 20 – Season 3 Episode 2: "Recession Marketing"
- March 2009
- February 2009
- Sat., 21 – Season 3: "Commandeering Holidays"
- Sat., 14 – Season 3 Episode 7: "Breaking the Contract"
- December 2008
- Thu., 18 – Branding the News
- Wed., 3 – The Sport of Persuasion
- November 2008
- Wed., 19 – "Do This Or Die"
- Wed., 12 – The Future of Persuasion
- Fri., 7 – The Wall of Cynicism
- October 2008
- Tue., 28 – "It's the Insight, Stupid"
- Tue., 21 – Award in Edgewise
- Wed., 8 – Frontiers and Boundaries
- Mon., 6 – Guerrillas in Our Midst
- September 2008
- Mon., 29 – By Any Other Name
- Mon., 22 – "The Youtube Revolution"
- Mon., 8 – A Sense of Persuasion
- June 2008
- Thu., 19 – Season Finale - Six Remarkable Brands
- Thu., 12 – Persuasion in the Niches
- Thu., 5 – Advertising as the New Sugar Daddy
- May 2008
- Thu., 22 – "Selling War"
- Thu., 15 – The Myth of Mass Marketing
- Thu., 8 – Emotion
- April 2008
- Fri., 25 – In Defence of Advertising
- Thu., 17 – The Strategy of Persuasion
- Thu., 10 – Crowd Control
- March 2008
- Thu., 27 – Advertisers as Censors
- Thu., 20 – Royal Jelly
- Thu., 13 – The Trouble with Big
- Thu., 6 – Reviving the Brand
- February 2008
- Mon., 25 – Leaving Your Mark
Air Times
| Network | Times |
|---|---|
| Radio One | n/a. See Under the Influence |
| Sirius 137 | n/a |
 |
Broadcast in the US by WBEZ Saturdays at 6:30 a.m. |
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