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Past Episodes: March 2008 Archives

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Advertisers as Censors

Broadcast Date: Saturday March 29, 2008
LeighScream.jpg
Janet Leigh screams in the shower in the famous scene from the film, Psycho, directed by Alfred Hitchcock, 1960. (Photo by Paramount Pictures/Courtesy of Getty Images)

According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?

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Royal Jelly

Broadcast Date: March 22, 2008

In the Age of Persuasion, as in all things, some are more equal than others. This week, Terry O'Reilly looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they've changed popular culture. They are the savants, the gifted, the elect- those with 'royal jelly'. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.



Listen to this episode as streaming audio (runs 27:30)

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The Trouble with Big

Broadcast Date: March 15, 2008

In our grandparent's time, "big" was a good thing. "Biggest" was what every brand wanted to be when it grew up; the biggest corporations were benevolent captains of industry. Today, "big" is a curse. The biggest brands become the targets of critical books and documentaries, anti-globalization protests and YouTube ridicule. This week, Terry O'Reilly examines the growing hostility directed at the world's top brands, and how some are finding ingenious ways to be both big and lovable.




Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 13