Past Episodes: February 2008 Archives

Thursday February 28, 2008

23 things I'd Like to Change About Advertising

Broadcast Day: March 1, 2008

This week, on The Age of Persuasion, Terry O'Reilly shares 23- 'count 'em- things he'd like to change about advertising. Maybe his new shoes are too tight. Or he needs a little more fibre in his diet. Perhaps a switch to decaf would do the trick. Whatever the reason, Terry shares a few long-harboured gripes about advertising, from telemarketers, to purveyors of junk mail, to hard-sell screamers, to anyone who's ever inflicted a customer with the recorded words: "your call is important to us".

On the program, we mentioned a website that explains how one can stop Canada Post from delivering unaddressed junk mail. Here's the link: http://www.reddotcampaign.ca/
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Monday February 25, 2008

Leaving Your Mark

Broadcast Date February 23, 2008 (Originally aired February 15, 2007) The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They've all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today's brand innovators are "translating" them into sound and even attitude. Listen to this episode as streaming audio (runs 27:30)

Some examples of CBC's logos over the years:

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• June 2011
  • Sat., 25 – Season Five.
    "Ask Terry Again"
     
  • Sat., 18 – Season Five.
    "Diversity in Advertising"
     
  • Sat., 11 – Season Five.
    "Terry's Book Club"
     
  • Sun., 5 – Season Five.
    "Slogans"
     
• May 2011
  • Sat., 28 – Season Five.
    "Ageism In Advertising"
     
  • Sat., 21 – Season Five.
    "The Sound of Persuasion"
     
  • Fri., 13 – Season Five.
    "Opportunism In Advertising"
     
  • Fri., 6 – Season Five.
    "Genericide: When a Brand Name Becomes Generic"
     
• April 2011
  • Sat., 30 – Season Five.
    "The Happy Homemaker: How Advertising Invented The Housewife (Part Two)"
     
  • Sat., 2 – Season Five.
    "Dynamic Duos: The Famous Partnerships in Advertising"
     
• March 2011
  • Sat., 26 – Season Five.
    "Mad Women: The Great Women of Advertising"
     
  • Sat., 12 – Season Five. "Burn The Boats: Brands That Risked and Won."
     
• February 2011
  • Sat., 19 – Season 5: Marketing the Unpleasant
     
  • Sat., 12 – Season 5: Even More Remarkable Brands.
     
  • Sat., 5 – Season 5: Marketing Pioneers
     
• January 2011
  • Sat., 29 – Season 5: Caution: Speed Bumps. The Magical Ingredient in Marketing.
     
  • Sat., 22 – Season 5: Candid Commercials: Real People in Advertising
     
  • Sat., 15 – Season 5: Luxury Advertising
     
  • Sat., 8 – Season 5: It's Not Easy Being Green: Green Marketing
     
• July 2010
  • Sat., 10 –
     
• June 2010
  • Mon., 21 – Season 4: "Looking For the Admen in Madmen"
     
  • Fri., 11 – Season 4: "Ask Terry Some More" episode & Live Chat
     
  • Mon., 7 – Season 4: "More Remarkable Brands"
     
  • Tue., 1 – Season 4: "Categories"
         Old 5
• May 2010
  • Tue., 25 – Season 4: "Opportunism"
     
  • Tue., 18 – Season 4: "Negative Advertising"
     
  • Thu., 13 – Season 4: "Slogans"
         Old 16
  • Thu., 6 – Season 4: "Persuasion Fail"
         Old 16
• April 2010
  • Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
     
  • Fri., 23 – Season 4: "Where Power Resides"
     
  • Fri., 23 – Season 4: "Privacy"
     
  • Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
     
• March 2010
  • Mon., 29 – Season 4: "Buzz"
     
  • Mon., 22 – Season 4: "Context"
     
  • Mon., 15 – Season 4: "All Things Being Equal: Parity Products"
     
• February 2010
  • Fri., 26 – Season 4: "Being There: Selling Experiences"
     
  • Wed., 24 – Season 4: "Are People Idiots?"
     
• January 2010
  • Thu., 21 – Season 4: "Heroes & Villains"
         Old 9
  • Wed., 13 – Season 4: "Pitchmen"
         Old 11
  • Mon., 4 – Season 4: "Marketing the Unpleasant"
         Old 21
• September 2009
  • Fri., 4 – Season 3: "The Myths of Persuasion"
         Old 11
• August 2009
  • Fri., 28 – Season 3: "The Real Deal: Authenticity"
         Old 13
  • Fri., 21 – Season 3: "Big and Small"
         Old 8
  • Fri., 14 – Season 3: "Brand Loyalty"
         Old 29
  • Fri., 7 – Season 3: "Selling God"
         Old 21
• July 2009
  • Wed., 29 – Season 3: "Sun Tzu and the Art of... Persuasion"
         Old 13
  • Fri., 24 – Season 3: "Repetition Repetition Repetition"
         Old 17
  • Fri., 17 – Season 3 Episode 5: "According to Hoyle"
         Old 8
  • Tue., 7 – Season 3: "Rethink the Shark"
         Old 8
  • Sun., 5 – Season 3: "Nasty is the New Nice"
         Old 22
• June 2009
  • Sat., 20 – Season 3 "Ask Terry"
         Old 15
  • Mon., 15 – Season 3: "Embracing New Media"
         Old 5
  • Sat., 6 – Season 3: "Urban Legends"
         Old 8
• May 2009
  • Sat., 23 – Season 3 Episode: "Entertainment or Nothing"
         Old 5
  • Sat., 23 – Season 3: "The Museum of Persuasion"
         Old 11
  • Sat., 16 – Season 3: "Great Canadian Campaigns"
         Old 22
  • Sat., 9 – Season 3: Episode "Marketing the Invisible"
         Old 11
• April 2009
  • Mon., 20 – Season 3 Episode 2: "Recession Marketing"
         Old 7
• March 2009
  • Sun., 22 – Season 3: "A Taste for Blood: Direct Marketing."
         Old 14
• February 2009
  • Sat., 21 – Season 3: "Commandeering Holidays"
         Old 14
  • Sat., 14 – Season 3 Episode 7: "Breaking the Contract"
         Old 8
  • Sat., 7 – Season 3 Episode 6: "The Human Face of Persuasion"
         Old 5
• December 2008
  • Sun., 28 – AOP returns with a new Season: January 5th, 2009
         Old 48
  • Sat., 27 – Everything I Need to Know About Life I Learned from Agency Pitches
         Old 19
  • Thu., 18 – Branding the News
         Old 28
  • Thu., 11 – Old Media, New Media, Borrowed Media, Blue Media
         Old 2
  • Wed., 3 – The Sport of Persuasion
         Old 4
• November 2008
  • Wed., 26 – "There's Never a Marques of Queensbury Around When You Need One"
         Old 53
  • Wed., 19 – "Do This Or Die"
         Old 4
  • Wed., 12 – The Future of Persuasion
         Old 10
  • Fri., 7 – The Wall of Cynicism
         Old 4
• October 2008
  • Tue., 28 – "It's the Insight, Stupid"
         Old 16
  • Tue., 21 – Award in Edgewise
         Old 10
  • Wed., 8 – Frontiers and Boundaries
         Old 5
  • Mon., 6 – Guerrillas in Our Midst
         Old 10
• September 2008
  • Mon., 29 – By Any Other Name
         Old 7
  • Mon., 22 – "The Youtube Revolution"
         Old 5
  • Mon., 8 – A Sense of Persuasion
         Old 3
• June 2008
  • Thu., 19 – Season Finale - Six Remarkable Brands
         Old 10
  • Thu., 12 – Persuasion in the Niches
         Old 15
  • Thu., 5 – Advertising as the New Sugar Daddy
         Old 5
• May 2008
  • Thu., 22 – "Selling War"
         Old 10
  • Thu., 15 – The Myth of Mass Marketing
         Old 8
  • Thu., 8 – Emotion
         Old 13
• April 2008
  • Fri., 25 – In Defence of Advertising
         Old 12
  • Thu., 17 – The Strategy of Persuasion
         Old 8
  • Thu., 10 – Crowd Control
         Old 11
• March 2008
  • Thu., 27 – Advertisers as Censors
         Old 8
  • Thu., 20 – Royal Jelly
         Old 15
  • Thu., 13 – The Trouble with Big
         Old 13
  • Thu., 6 – Reviving the Brand
         Old 9
• February 2008
  • Thu., 28 – 23 things I'd Like to Change About Advertising
         Old 20
  • Mon., 25 – Leaving Your Mark
         Old 14