Age of Persuasion Blog: May 2009 Archives
Monday May 4, 2009
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Great Ad Ventures
Each week on The Age of Persuasion, host Terry O'Reilly journeys deep into marketers' minds.
This week, the advertising guru provides insight into his own life and career.
If you could interview anyone, who would it be?
Bill Bernbach, the greatest adman who ever lived (1911-1982.) Bernbach was so wise and so innovative. His agency, Doyle Dane Bernbach, was The Beatles of advertising. I've lived by his words my entire career.
What's your favourite ad campaign?
That's easy; it's the famous campaign for Volkswagen done in the '60s. It was so smart, so witty, so honest and so groundbreaking. Created, of course, by Bill Bernbach. It's the gold standard in the ad industry to this day.
If you could pick anyone to write your biography, who would it be?
Steve Martin. His biography Born Standing Up was honest, insightful and hilarious. He has an eye for the ironies in life (which I relish) and I know I would laugh out loud reading what he would have to say about my career.
What do you usually talk about over dinner?
Above all, my family loves talking about the funny, odd, ironic things in life. Along with pop culture, what happened that day, my hairline, and my daughters always seem particularly interested in stories of my wife and I growing up.
What's your greatest passion?
Without question, my family. I spend every available minute with them that isn't being eaten up by work. Heaven for me.
Categories: Age of Persuasion Blog
- December 2011
- June 2011
- May 2011
- Mon., 2 – Podcasts
- January 2011
- Tue., 4 – The Age of Persuasion has some BIG news
- December 2010
- Sat., 4 – New Season starts Jan. 8th at 11:30 a.m.
- November 2010
- Tue., 2 – Events
- January 2010
- December 2009
- October 2009
- September 2009
- May 2009
- February 2009
- July 2008
- February 2008
- January 2008
The Age of Persuasion has won a Grand Award, a Gold Medal and a Silver Medal from New York Festivals for Luxury Advertising and The Happy Homemaker: How Advertising Invented The Housewife.
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