About the Show
Age 4. Plucked out of Romper Room to be in TV commercial in 1963.
Ad-libs line. Director laughs. Ad-lib stays.
After finishing Ryerson's RTA program in 1981, Terry promptly sends out 60 resumes to 60 advertising agencies. Gets back 60 rejection letters. Promptly. Applies to small radio station in Burlington, Ontario, is hired, begins career as copywriter, falls in love with radio. Station has over 100 on-going clients. Discovers that, with hard work and diligent organization, you can still fall flat on your face. Three years later, he is finally hired by a top advertising agency, Campbell-Ewald Toronto. Goes on to work for some of the most creative shops in Canada including Doyle Dane Bernbach and Chiat/Day.
Co-founds Pirate Radio & Television in 1990, specializing in radio and television commercials. Pirate grows to include 8 recording studios in Toronto and New York City.
Has won a few hundred awards for writing and directing. In demand as a speaker promoting the power of ideas. Chosen as one of Canada's "Most Influential" marketing people by Marketing Magazine. Sole Canadian judge for the inaugural year of Radio at the 2005 Cannes Advertising Festival in France. Named International Radio Jury Chairman at Clio Awards in Miami, and Radio Jury Chairman at the London International Advertising Awards. When he's not creating advertising, he's talking about it as host of The Age of Persuasion. The advertising industry has given him three lifetime achievement awards.
Has a wonderful wife and three lovely daughters.
Who like some of his work.
Producer Mike Tennant
Prior to The Age of Persuasion, even prior to O'Reilly on Advertising, Mike Tennant was a familiar voice on CBC Radio, as Ad Columnist on Definitely Not the Opera, and writer/host of dozens of brief 'explainer' pieces on subjects du jour.
During his decade and a half as a freelance writer, Tennant has created dozens of award-winning campaigns for clients across North America. Prior to that he was a staff writer at private radio stations in Toronto, Calgary, Regina and Moose Jaw. While at Calgary's CJAY 92 FM, he wrote and produced more than 50 episodes of a popular Sunday night staple, The Barclay Flakes Comedy Program.
At 17, Tennant landed a column with Toronto's Sunday Star, which he wrote for two years, before spending a half-year backpacking across Europe. Prior to all that, he had written and performed in a weekly community-access TV program, Mike Tennant's News, Weather, and Steakhouse.
Nowadays, when not giving talks and workshops on creative communication, he can be found in the office of his Kitchener home, which he shares (the house- not the office) with his wife, their three teenagers, and their faithful chocolate lab, Eli.