July 2010 Archives

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For more on advertising, listen to The Age of Persuasion with Terry O'Reilly, Saturday mornings at 6:30 am on WBEZ, or visit www.wbez.com/aop anytime.

For more quizzes, or to watch early ad featuring celebrities before they were famous, visit The Age of Persuasion.

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Here's some info about something that just aired. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the startup sound we hear on our computers everyday.

Here's a clip from the interview of Brian Wilson talking about drugs. It's in our new beta shareable player. We hope you'll try it out and let us know what you think! You should be able to share the clip with friends on Facebook and Twitter and embed it in your blog.

Listen to the full interview:
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