It's dedicated to you...

The much anticipated book, The Age of Persuasion: How Marketing Ate Our Culture - dedicated to CBC Radio listeners- is now available in fine book stores across Canada!

"The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.

Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining - and eye-opening - insider’s look at the ever-expanding world of marketing. "

To find a store near you or buy online click here.

And if you're in the Toronto area, you might want to check out this event: Thursday Nov 5th, 7pm, at the Metro Toronto Reference Library,
Terry and Mike will read from The Age of Persuasion: How Marketing Ate Our Culture, and stay for book signings. Copies will be available for sale.

To see more photos from the launch, visit the Facebook page

From the Toronto Book Launch

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Previous Comments (5)

Hallelujah Brothers and Sisters!! My winter's reading is set and my deeper ad media studies enjoyed at waaaaayy lower costs than the poncy grad courses I rejected thanks to the fab reco reading list and the happy and precipitous arrival of THE BOOK...chock full of laffs and gaffs amidst the telling insights I am sure. Looking forward to Jan'10 too.
Huzzahs all round!

Robin Baird Lewis, November 7, 2009 9:54 PM

News of a book, from one of the only radio shows I seek out, sent me to google, which sent me to this wonderful page. Now I can hear the shows I missed. But first, I'm off to amazon.ca which has the book cheaper than amazon.com (chapters.ca also features a low low price too good ot pass up - you can't afford not to buy it, and it makes a great stocking stuffer).

Gary Perlman, November 18, 2009 11:51 PM

Good book with one amazing omission: the company today that probably best exemplifies the "deal" with the 'listener' wasn't mentioned. Google doesn't just give you a search engine, it gives you email, mapping, photo editing, photo web site, word processor, spread sheet, calendar and on and on. Others may have made feeble attempts, but Google has mastered the deal... 'use us and we'll give you more'.

Philip Russel, December 16, 2009 11:51 AM

Looking forward to picking up a copy.

reactorr, December 19, 2009 3:29 PM

I thought Terry O'Reilly lived in England.

joy golden, January 18, 2010 8:26 PM
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