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September 2009 Archives

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Next season?

SFX: BRASS FANFARE & OUT

[slight reverb under:] We couldn't be more pleased to announce that The Age
of Persuasion is returning for its fourth season on CBC Radio One, and
Sirius Satellite 137.

We invite you to gather 'round the wireless for the season premiere
beginning Monday, January 4th, '10, in the time slots occupied this fall by
our friends at White Coat, Black Art.

Until then, Terry and Mike will be busy persuading folks to check out their
book: "The Age of Persuasion: How Marketing Ate Our Culture," to be
published on 27 October by Knopf Canada.

Watch this space for more details, while we put on some fresh coffee and
fire up the ol' AOP console.

* * * * *

  |  Comments From Old The Age of Persuasion Site 30

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Season 3: "The Myths of Persuasion"

Broadcast Dates: September 5, 2009
Original Broadcast Dates: Monday 4 May 2009 11:30 am, Saturday, 9 May 2009 4:30 pm

In a society whose only real knowledge of the ad business ranges from Darren Stephens in Bewitched to Don Draper in Mad Men, a few misconceptions are bound to crop up. This week, Terry O'Reilly tackles some common myths surrounding the ad business, including the Myth that advertising steers behaviours and trends, the myth that any publicity is good publicity, and the myth that advertising is about spontaneous ideas.

Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 11