August 2009 Archives

Friday August 28, 2009

Season 3: "The Real Deal: Authenticity"

Broadcast Dates: August 29, 2009

The secret to Tiger Woods' success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what's the secret to Tiger Woods as a brand? It's authenticity. This week Terry O'Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is. Terry will even summon the courage to tell of his riveting childhood disillusionment after ordering a family of Sea Monkeys from a comic book.

Listen to this episode as streaming audio (runs 27:30)

Categories: Past Episodes

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Friday August 21, 2009

Season 3: "Big and Small"

Broadcast Dates: August 21, 3009
Original Broadcast Dates: Monday 13 April 2009 11:30 am & Saturday, 18 April 2009 4:30 pm

For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O'Reilly points out, some very small help is on the way. A newer, better, smarter generation of advertisers are finding ways to leverage the 'smallness' of their brand, and still get noticed without hyperbole.

Listen to this episode as streaming audio (runs 27:30)

Categories: Past Episodes

    |  Comments From Old The Age of Persuasion Site 8

Friday August 14, 2009

Season 3: "Brand Loyalty"

Broadcast Dates: August 15, 2009
Original Broadcast Dates: April 6 and 11, 2009

Brand loyalty is the greatest prize a marketer can earn. Yet nowadays, it's increasingly rare. This week, Terry O'Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that 'gut' feeling that makes people reach for one brand over another, when all else is equal. He'll explain how brands such as Apple and Harley Davidson cultivated vast tribes of loyal followers, and how it is that some brands prompt disloyalty.

Audio not currently available.

Categories: Past Episodes

    |  Comments From Old The Age of Persuasion Site 29

Friday August 7, 2009

Season 3: "Selling God"

Broadcast Date: August 8, 2009

This week Terry O'Reilly marches you boldly where the angels of marketing fear to tread: he looks at the delicate, always-controversial relationship between faith and advertising. He'll look into the controversy surrounding recent bus ads, which read "There Probably Is No God. So Stop Worrying and Enjoy Your Life." And he'll explain why not all people of faith embrace the marketing tactics popular in some of today's churches.

CBC News: Full Story
Interactive: What message would you put on the side of a bus?

Listen to this episode as streaming audio (runs 27:30)

Categories: Past Episodes

    |  Comments From Old The Age of Persuasion Site 21

• March 2012
  • Sat., 3 – Brand Loyalty
     
• February 2012
  • Sat., 25 – Selling God
     
  • Sat., 18 – Sun Tsu & The Art of Advertising
     
  • Sat., 11 – Repetition, Repetition, Repetition
     
  • Sat., 4 – Commandeering Holidays
     
• January 2012
  • Sat., 28 – According to Hoyle
     
  • Sat., 21 – Rethink The Shark
     
  • Sat., 14 – Nasty is the new nice
     
  • Mon., 9 – An Episode Schedule for WBEZ Listeners.
     
• December 2011
  • Wed., 21 – Terry O'Reilly's new show and 2011's most influential...
     
• August 2011
  • Tue., 30 – Season 5: Marketing Pioneers
     
  • Tue., 23 – Season 5: Caution: Speed Bumps. The Magical Ingredient in Marketing.
     
  • Tue., 16 – Season 5: Candid Commercials: Real People in Advertising
     
  • Tue., 9 – Season 5: Luxury Advertising
     
  • Tue., 2 – Season 5: It's Not Easy Being Green: Green Marketing
     
• June 2011
  • Tue., 28 – Summer schedule
     
  • Sat., 25 – Season Five.
    "Ask Terry Again"
     
  • Fri., 24 – Age of Persuasion wins in New York!
     
  • Sat., 18 – Season Five.
    "Diversity in Advertising"
     
  • Sat., 11 – Season Five.
    "Terry's Book Club"
     
  • Sun., 5 – Season Five.
    "Slogans"
     
• May 2011
  • Sat., 28 – Season Five.
    "Ageism In Advertising"
     
  • Sat., 21 – Season Five.
    "The Sound of Persuasion"
     
  • Fri., 13 – Season Five.
    "Opportunism In Advertising"
     
  • Fri., 6 – Season Five.
    "Genericide: When a Brand Name Becomes Generic"
     
  • Mon., 2 – Podcasts
     
• April 2011
  • Sat., 30 – Season Five.
    "The Happy Homemaker: How Advertising Invented The Housewife (Part Two)"
     
  • Fri., 22 – Season Five.
    "The Happy Homemaker: How Advertising Invented The Housewife (Part One)"
     
  • Fri., 15 – Season Five.
    "All Things Being Equal: The Fascinating World of Parity Products"
     
  • Sat., 9 – Season Five.
    "Three Foot Marketing: The Battleground In-Store"
     
  • Sat., 2 – Season Five.
    "Dynamic Duos: The Famous Partnerships in Advertising"
     
• March 2011
  • Sat., 26 – Season Five.
    "Mad Women: The Great Women of Advertising"
     
  • Sat., 19 – Season Five. "Pitchmen"
     
  • Sat., 12 – Season Five. "Burn The Boats: Brands That Risked and Won."
     
  • Wed., 2 – Season Five: The Commercials You Grew Up With
     
• February 2011
  • Sat., 26 – Season Five: AOP Goes To The Movies
     
  • Sat., 19 – Season 5: Marketing the Unpleasant
     
  • Sat., 12 – Season 5: Even More Remarkable Brands.
     
  • Sat., 5 – Season 5: Marketing Pioneers
     
• January 2011
  • Sat., 29 – Season 5: Caution: Speed Bumps. The Magical Ingredient in Marketing.
     
  • Sat., 22 – Season 5: Candid Commercials: Real People in Advertising
     
  • Sat., 15 – Season 5: Luxury Advertising
     
  • Sat., 8 – Season 5: It's Not Easy Being Green: Green Marketing
     
  • Tue., 4 – The Age of Persuasion has some BIG news
     
• December 2010
  • Sat., 4 – New Season starts Jan. 8th at 11:30 a.m.
     
  • Wed., 1 – Terry O'Reilly interviews Kenny Rogers on Q
     
• November 2010
  • Tue., 2 – Events
     
• July 2010
  • Sat., 10 –
     
  • Thu., 8 – Share [Beta]
     
• June 2010
  • Mon., 21 – Season 4: "Looking For the Admen in Madmen"
     
  • Fri., 11 – Season 4: "Ask Terry Some More" episode & Live Chat
     
  • Mon., 7 – Season 4: "More Remarkable Brands"
     
  • Thu., 3 – Luxury Advertising
     
  • Tue., 1 – Season 4: "Categories"
         Old 5
• May 2010
  • Tue., 25 – Season 4: "Opportunism"
     
  • Tue., 18 – Season 4: "Negative Advertising"
     
  • Thu., 13 – Season 4: "Slogans"
         Old 16
  • Thu., 6 – Season 4: "Persuasion Fail"
         Old 16
• April 2010
  • Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
     
  • Fri., 23 – Season 4: "Where Power Resides"
     
  • Fri., 23 – Season 4: "Privacy"
     
  • Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
     
• March 2010
  • Mon., 29 – Season 4: "Buzz"
     
  • Mon., 22 – Season 4: "Context"
     
  • Mon., 15 – Season 4: "All Things Being Equal: Parity Products"
     
• February 2010
  • Fri., 26 – Season 4: "Being There: Selling Experiences"
     
  • Wed., 24 – Season 4: "Are People Idiots?"
     
• January 2010
  • Fri., 22 – Terry O'Reilly also on Q on Monday
         Old 3
  • Thu., 21 – Season 4: "Heroes & Villains"
         Old 9
  • Wed., 13 – Season 4: "Pitchmen"
         Old 11
  • Mon., 4 – Season 4: "Marketing the Unpleasant"
         Old 21
• December 2009
  • Tue., 15 – Terry on Tiger
         Old 6
• October 2009
  • Wed., 28 – It's dedicated to you...
         Old 5
• September 2009
  • Tue., 8 – Next season?
         Old 30
  • Fri., 4 – Season 3: "The Myths of Persuasion"
         Old 11
• August 2009
  • Fri., 28 – Season 3: "The Real Deal: Authenticity"
         Old 13
  • Fri., 21 – Season 3: "Big and Small"
         Old 8
  • Fri., 14 – Season 3: "Brand Loyalty"
         Old 29
  • Fri., 7 – Season 3: "Selling God"
         Old 21
• July 2009
  • Wed., 29 – Season 3: "Sun Tzu and the Art of... Persuasion"
         Old 13
  • Fri., 24 – Season 3: "Repetition Repetition Repetition"
         Old 17
  • Fri., 17 – Season 3 Episode 5: "According to Hoyle"
         Old 8
  • Tue., 7 – Season 3: "Rethink the Shark"
         Old 8
  • Sun., 5 – Season 3: "Nasty is the New Nice"
         Old 22
• June 2009
  • Sat., 20 – Season 3 "Ask Terry"
         Old 15
  • Mon., 15 – Season 3: "Embracing New Media"
         Old 5
  • Sat., 6 – Season 3: "Urban Legends"
         Old 8
• May 2009
  • Sat., 23 – Season 3 Episode: "Entertainment or Nothing"
         Old 5
  • Sat., 23 – Season 3: "The Museum of Persuasion"
         Old 11
  • Sat., 16 – Season 3: "Great Canadian Campaigns"
         Old 22
  • Sat., 9 – Season 3: Episode "Marketing the Invisible"
         Old 11
  • Mon., 4 – Q & A with Terry O'Reilly
         Old 2
• April 2009
  • Mon., 20 – Season 3 Episode 2: "Recession Marketing"
         Old 7
• March 2009
  • Sun., 22 – Season 3: "A Taste for Blood: Direct Marketing."
         Old 14
• February 2009
  • Thu., 26 – Monday March 2nd
         Old 14
  • Sat., 21 – Season 3: "Commandeering Holidays"
         Old 14
  • Sat., 14 – Season 3 Episode 7: "Breaking the Contract"
         Old 8
  • Sat., 7 – Season 3 Episode 6: "The Human Face of Persuasion"
         Old 5
• December 2008
  • Sun., 28 – AOP returns with a new Season: January 5th, 2009
         Old 48
  • Sat., 27 – Everything I Need to Know About Life I Learned from Agency Pitches
         Old 19
  • Thu., 18 – Branding the News
         Old 28
  • Thu., 11 – Old Media, New Media, Borrowed Media, Blue Media
         Old 2
  • Wed., 3 – The Sport of Persuasion
         Old 4
• November 2008
  • Wed., 26 – "There's Never a Marques of Queensbury Around When You Need One"
         Old 53
  • Wed., 19 – "Do This Or Die"
         Old 4
  • Wed., 12 – The Future of Persuasion
         Old 10
  • Fri., 7 – The Wall of Cynicism
         Old 4
• October 2008
  • Tue., 28 – "It's the Insight, Stupid"
         Old 16
  • Tue., 21 – Award in Edgewise
         Old 10
  • Wed., 8 – Frontiers and Boundaries
         Old 5
  • Mon., 6 – Guerrillas in Our Midst
         Old 10
• September 2008
  • Mon., 29 – By Any Other Name
         Old 7
  • Mon., 22 – "The Youtube Revolution"
         Old 5
  • Mon., 8 – A Sense of Persuasion
         Old 3
• July 2008
  • Thu., 24 – FAQ
         Old 9
• June 2008
  • Thu., 19 – Season Finale - Six Remarkable Brands
         Old 10
  • Thu., 12 – Persuasion in the Niches
         Old 15
  • Thu., 5 – Advertising as the New Sugar Daddy
         Old 5
• May 2008
  • Thu., 22 – "Selling War"
         Old 10
  • Thu., 15 – The Myth of Mass Marketing
         Old 8
  • Thu., 8 – Emotion
         Old 13
• April 2008
  • Fri., 25 – In Defence of Advertising
         Old 12
  • Thu., 17 – The Strategy of Persuasion
         Old 8
  • Thu., 10 – Crowd Control
         Old 11
• March 2008
  • Thu., 27 – Advertisers as Censors
         Old 8
  • Thu., 20 – Royal Jelly
         Old 15
  • Thu., 13 – The Trouble with Big
         Old 13
  • Thu., 6 – Reviving the Brand
         Old 9
• February 2008
  • Thu., 28 – 23 things I'd Like to Change About Advertising
         Old 20
  • Mon., 25 – Leaving Your Mark
         Old 14
  • Mon., 11 – On Go the Taps!
         Old 16
• January 2008
  • Mon., 7 – Third Season Confirmed!
         Old 38