Season 3: "Embracing New Media"

Airs on Radio One:
Monday 15 June 2009 11:30 am
Saturday, 20 June 2009 4:30 pm

When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word "hello" prevailed. As Terry O'Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its 'language' invented. Terry explores ways marketers and advertisers have struggled with each new medium: how early radio was treated as 'print read aloud', and how early TV was 'Radio with pictures'. And he'll show how, only now, marketers are beginning to speak the new 'language' of the Internet.

Listen to this episode as streaming audio (runs 27:30)