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Season 3: “Embracing New Media”

Posted by Age of Persuasion on June 15 at 10:14 AM

Airs on Radio One:
Monday 15 June 2009 11:30 am
Saturday, 20 June 2009 4:30 pm

When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word “hello” prevailed. As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language’ invented. Terry explores ways marketers and advertisers have struggled with each new medium: how early radio was treated as ‘print read aloud’, and how early TV was ‘Radio with pictures’. And he’ll show how, only now, marketers are beginning to speak the new ‘language’ of the Internet.

Listen to this episode as streaming audio : (runs 27:30):

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Comments

YAAYYYYYY!!!! CREDIT GIRL'S BACK!! CREDIT GIRL'S BACK!! THANK YOU TERRY AND TEAM!!!

Posted by: Drewster2000 | June 19, 2009 05:44 PM

i really enjoyed this segment. fun and informative.

Posted by: Tiffany Caicco | June 19, 2009 09:33 PM

I would really like to listen to this show on a podcast.....Is this not possible?
Mary

Posted by: Mary Johnston | June 20, 2009 12:18 PM

hi Terry,
Vaughn's brother Gerard here.
Wondering if there is a transcript for this show on New Media? Many thanks...
GW

Posted by: gerard whelan | June 22, 2009 12:29 PM

A of P, is a brilliant show. Bravo CBC. You need more of these shows and far fewer of th gargage shows like DNTO. Please kill off DNTO or at least replace the host. She belongs on TV not radio.

Posted by: Darren Banfield | June 26, 2009 02:35 PM

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